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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

GMC Canyon AT4 OVRLANDX concept previews potential Bison-like model

GMC is signaling a move into serious off-road territory with this Canyon AT4 OVRLANDX concept. As its name suggest, this one-off was put together as a demonstration of what an overland-style GMC midsizer could potentially look like, but a glance beneath the surface reveals the bones of what we expect to be the forthcoming Canyon AT4X.  While "AT4" has been trickling down through the GMC lineup for the past few model years, AT4X kicks the basic off-road formula up a notch, a la Chevrolet's Colorado ZR2, which gains extra underbody protection, locking front and rear differentials and Multimatic's phenomenal DSSV dampers.  GMC Canyon AT4 OVRLANDX Off-Road Concept View 23 Photos OVRLANDX takes that to the next level, borrowing (and building upon) cues from the even-more-rugged ZR2 Bison, including rocker panel guards, cast-iron control arms, a custom front bumper with an integrated winch, built-in front recovery points, wheel arch trim with integrated LED task lighting, and guy lines for protecting the windshield from low-hanging branches. The custom rear bumper is even from American Expedition Vehicles (AEV), with whom Chevy partnered to produce the Bison's unique exterior bits. Does that seem like a wink and nod to you? “We wanted to showcase GMC Canyon with this concept and punctuate GMCÂ’s commitment to premium, off-road capable vehicles,” said Buick & GMC Global Vice President Duncan Aldred. "Consumer reaction to this conceptÂ’s design will help us further serve the growing market of buyers leading authentic outdoor lifestyles." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To that end, they threw a few more goodies at the concept. In a way, the roof-mounted tent, awning, cooler and kitchenette are just there to disguise the fact that GMC will likely build a production pickup with much these same specs when the new model debuts for the 2023 or 2024 model year – or perhaps even sooner. While this concept is built around GM's existing 3.6-liter V6 powertrain, the redesigned Canyon is expected to be offered with just one engine: a 2.7-liter turbocharged four-cylinder lifted from the Silverado and Sierra pickups.  Rumors have pointed to a GMC variant of the Colorado ZR2 since the midsize pickup adopted the AT4 branding for its off-road variant.

GM recalling 250,000 SUVs over door electronics

After a door-fire investigation that dates back to February, the National Highway Traffic Safety Administration has officially announced a recall today that affects around 250,000 General Motors SUVs for a faulty driver's door module. The recall applies to the Buick Rainier, Chevrolet Trailblazer, GMC Envoy, Isuzu Ascender and Saab 9-7X from the 2006 and 2007 model years, as well as the 2006 Chevrolet Trailblazer EXT and GMC Envoy XL for vehicles sold and/or registered in the Snow Belt.
Road salt use in these midwestern and northern states can lead to corrosion of the driver's door module on these GMT360 and GMT370 vehicles, which allows water to come in contact with the circuit board. If shorted out, the vehicle's power door locks and power windows will not work, and could possibly lead to overheating and, in some circumstances, a fire. No official word on how many total vehicles caught on fire, but back in June, 28 fires had been reported to the government agency. A fix for the problem is still being worked out, but all affected vehicle owners will be notified by GM.
Scroll down for the official NHTSA statement.