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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

GMC and AEV reveal Sierra Grande upfit SEMA concept

If there was any question as to whether GMC was dedicating resources to its off-road models, it was dismissed the instant American Expedition Vehicles entered the conversation. The two have already partnered to produce a GMC-branded alternative to the Chevrolet Colorado ZR2 Bison. The 2024 GMC Canyon AT4X AEV Edition is midsize pickup perfection, but the collaboration is far from over. With GMC now pushing the AT4X package on its heavy-duty pickups, AEV is looking for ways to explore the space.  "The Sierra Grande Concept represents AEV’s creative vision of how the company would further elevate the adventure-ready foundation of the GMC Sierra HD AT4X into a legendary overlanding rig," AEV said in its announcement The Sierra Grande is all Sierra HD AT4X underneath. The steering knuckles, control arms, rear suspension and butter-smooth DSSV dampers are all lifted directly from the production truck. This SEMA-bound concept is the quintessential upfit smorgasbord, boasting everything from add-on lighting to upgraded underbody protection. There are even two winches — one for the front and one for the back. If you ask us, they should have gone ahead and put one on each side too.  The snorkel pairs nicely with the 40-inch BF Goodrich tires, and the onboard air system guarantees you're never in a pickle when you hit pavement to head home. The bed is aluminum, but the skid plates are stamped steel (as is the brush guard). The front winch is rated for 12,500 pounds; the rear for "just" 9,500.  Unlike the Canyon AT4X AEV Edition, the Sierra Grande is merely an exercise — for now, anyway. We suspect that GMC has plenty more in store for its off-road trucks.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

5 reasons why GM is cutting jobs, closing plants in a healthy economy

DETROIT — Even though unemployment is low, the economy is growing and U.S. auto sales are near historic highs, General Motors is cutting thousands of jobs in a major restructuring aimed at generating cash to spend on innovation. It's the new reality for automakers that are faced with the present cost of designing gas-powered cars and trucks that appeal to buyers now while at the same time preparing for a future world of electric and autonomous vehicles. GM announced Monday that it will cut as many as 14,000 workers in North America and put five plants up for possible closure as it abandons many of its car models and restructures to focus more on autonomous and electric vehicles. The reductions could amount to as much as 8 percent of GM's global workforce of 180,000 employees. The cuts mark GM's first major downsizing since shedding thousands of jobs in the Great Recession. The company also said it will stop operating two additional factories outside North America by the end of next year. The move to make GM get leaner before the next downturn likely will be followed by Ford Motor Co., which also has struggled to keep one foot in the present and another in an ambiguous future of new mobility. Ford has been slower to react, but says it will lay off an unspecified number of white-collar workers as it exits much of the car market in favor of trucks and SUVs, some of them powered by batteries. Here's a rundown of the reasons behind the cuts: Coding, not combustion CEO Mary Barra said as cars and trucks become more complex, GM will need more computer coders but fewer engineers who work on internal combustion engines. "The vehicle has become much more software-oriented" with millions of lines of code, she said. "We still need many technical resources in the company." Shedding sedans The restructuring also reflects changing North American auto markets as manufacturers continue to shift away from cars toward SUVs and trucks. In October, almost 65 percent of new vehicles sold in the U.S. were trucks or SUVs. That figure was about 50 percent cars just five years ago. GM is shedding cars largely because it doesn't make money on them, Citi analyst Itay Michaeli wrote in a note to investors. "We estimate sedans operate at a significant loss, hence the need for classic restructuring," he wrote. The reduction includes about 8,000 white-collar employees, or 15 percent of GM's North American white-collar workforce. Some will take buyouts while others will be laid off.