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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2023 GM full-size SUVs get Super Cruise expansion pack first

In August, GM announced it had doubled the size of the network of roads available to its Super Cruise hands-free driving feature. Joining the options list in 2017, Super Cruise had been limited to divided interstate highways in the U.S. and Canada. The expansion opened 200,000 miles of additional divided interstate highway as well as major, undivided highways. Both coasts benefit, but there will be a lot more relaxing motoring on the East Coast especially. North of the border, six of the 10 Canadian provinces add enabled roads. Problem is, no GM vehicles have been able to take advantage of the boon. That changes this month, the automaker saying four of its full-size SUVs in specific trims are first in line to make use of the expansion. The SUVs are: 2023 Chevrolet Tahoe Premier and High Country 2023 Chevrolet Suburban Premier and High Country 2023 Cadillac Escalade, Escalade ESV, and Escalade-V 2023 GMC Yukon Denali Ultimate  The vehicles need to have been built on or after October 3, 2022, a production timeline GM says should put the first examples in customer hands this month. The least expensive way to get into Super Cruise is with the two-wheel drive, $77,625 Chevrolet Tahoe Premier with the 3.0-liter inline-six Duramax diesel and the Advanced Technology Package. Vehicles that use the GM's Vehicle Intelligence Platform electrical architecture and already have Super Cruise will receive an over-the-air update "in the coming months" to access the new roads, at no cost to owners. Since other products like the Cadillac CT4 and CT5, Chevrolet Silverado, and GMC Sierra work with the VIP platform as well, they probably aren't far away from the extra capability and they'll bring a lower financial bar to entry.  Related video:

Chevy, GMC have electric pickups coming. Is Cadillac next?

GMC already has an uber-expensive electric pickup in the Hummer EV. By now you've no doubt seen the 2024 Chevrolet Silverado EV. It's a pickup. It's electric. It looks a little bit like an Avalanche. Hmm. You know what else was a pickup that looked a little bit like an Avalanche? Why, the Cadillac Escalade EXT, of course.  Cadillac Escalade EV-T yes or no?https://t.co/R1AXThRzIG@therealautoblog @Cadillac — Byron "Don't do anything Byron says. Ever" Hurd (@Byron_AB) January 7, 2022 So, hypothetically, if Cadillac were to build an Escalade EXT with an upmarket interior, Super Cruise, a minimum of 300 miles of range, 10,000 pounds of towing capacity, a locking frunk and 5-passenger seating, plus all of the nifty doodads and gadgets we've already seen on the Silverado ... would it sell?  OK, this isn't entirely hypothetical. In fact, I received a survey from Cadillac this morning asking just that. It's an interesting question. And it's one we're putting to you, the readers. So, what say you? Cadillac Escalade EV-T? Yes or no? Related video: