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GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

GM readying aluminum-body fullsize pickups

Ford's extensive use of aluminum in its 2015 F-150 is a big deal. A really big deal. Big enough, in fact, that General Motors is reportedly changing its fullsize pickup strategy. According to The Wall Street Journal, The General has locked in partnerships with Alcoa Inc. and Novelis Inc. - companies that will supply aluminum for the next-generation Chevrolet Silverado and GMC Sierra trucks.
"Ford's introduction of the 2015 F-150 pickup truck was a game changer, and it's the first, not the last, conversion of this type," Novelis spokesperson Charles Belbin told the Journal. The switch to aluminum has allowed Ford to shave roughly 700 pounds off its fullsize truck's curb weight. And while official mileage ratings have not been announced, the weight loss should go a long way for improving efficiency, especially when combined other efficiency-minded improvements including better aerodynamics and new, turbocharged V6 engines.
Of course, aluminum-bodied cars are nothing new. But extensive use of aluminum in a major, best-selling product like the Ford F-150 is expected to kick off widespread use of this weight-saving material as availability rises and cost decreases. The WSJ reports that GM had originally explored the idea of moving to aluminum pickups back in 2008, but abandoned the idea due to cost concerns amid economic woes.

2015 Chevy Colorado to start at $20,100*, GMC Canyon at $20,995**

General Motors has just announced pricing for its new midsize pickup trucks, the 2015 Chevrolet Colorado and GMC Canyon. Chevy's truck starts at $20,100, *not including $895 for destination, and the GMC starts at $20,995, **not including $925 for destination. These prices are for the base, extended cab models with the 200-horsepower, 2.5-liter inline four-cylinder engine.
Comparatively, these prices fit nicely with the $18,125 starting MSRP of the Toyota Tacoma and the $21,510 of the Nissan Frontier. Compared to the Colorado, the Canyon's extra $895 gets you niceties like LED running lamps, 16-inch alloy wheels, and a four-way power driver's seat.
Both trucks come standard with the 2.5-liter engine, and a more powerful, 305-hp 3.6-liter V6 will also be available. Pricing has not been announced for the upcoming diesel model, which is expected to launch for the 2016 model year.