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Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

GMC Hummer EV reservations hit 90,000

We spoke with GMC's marketing director, Rich Latek, at the Detroit Auto Show, and he revealed that interest in the GMC Hummer EV is still extremely strong. Reservations keep climbing, with the total topping 90,000. Not only that, but people are following through on orders. The 90,000 reservation number is impressive in and of itself, but what's also interesting is that the rate of reservations has been growing. Latek said that in the past few quarters, the number of reservations has been greater than each before it. And, for reference, the reservations are for both the pickup truck and SUV versions. Furthermore, people that are making Hummer reservations are following through on purchases. He said that just over 90% of reservation holders are converting their reservations to actual orders. He also mentioned that many of these orders are for higher trims. The Hummer EV is still in the middle of a drawn-out rollout. The SUV will finally go into production in the first quarter of next year. The EV3X trim of the pickup, the highest after the First Edition models, goes into production this fall. EV2X follows this coming spring, and then the base EV2 is coming in the spring of 2024. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2023 GMC Hummer EV Review | Back and better than ever

GMC Hummer EV prices are going up by over $6,000

The GMC Hummer EV is not a cheap vehicle, and that becomes even more true this year. Pricing for all trim levels is climbing by $6,250. According to GMC, this is "due to the increase in the price of commodity parts." The new pricing is listed below. The only trim not included and not affected by the price increase is the Edition 1, which is sold out. EV2: $86,245 EV2X: $96,245 EV3X: $106,245 Note that these prices are not model year price increases, since some of these trims are not in production yet, and won't be for another year or two. These price increases apply to people that put in reservations for any of these Hummers starting on June 18. The good news for existing reservation holders, (anyone who reserved before June 18) is that they will still be charged the price announced when GMC started accepting reservations. Speaking of existing reservation holders (of which GMC says there are 77,500 so far), those who reserved the EV3X pickup versions will soon be able to configure their trucks. The company will reach out this summer for holders to make their configurations and submit their official orders. And production targets for all Hummer EV trims are unchanged. The EV3X is set for this fall, EV2X will be coming next spring, and the EV2 will arrive in spring 2024. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2023 GMC Hummer EV Review | Back and better than ever