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2019 GMC Sierra 1500 pickup teased on Twitter

GM's half-ton pickup line will be fully rounded up later this week when the new GMC Sierra 1500 is revealed. Though the unveiling is on March 1, GMC has provided a teaser of the new truck ahead of time on Twitter. It shows only the front fascia, but considering the Sierra's history of simply being a badge-engineered Silverado, it's arguably the most important angle of the truck. The teaser confirms a few things we were expecting based on past spy shots. The headlights look much more conventional than the Silverado's rather small units. The Sierra's grille, unlike the Silverado's, will also rise above the tops of the headlights, providing more of a big-rig appearance. We also finally get to see the GMC badge on the front of the Sierra, and it looks like it's an enormous rendition. As for the rest of the truck, previous spy shots have shown the Sierra will have other subtle styling changes from the Silverado. The wheel wells are shaped differently, and the taillights will be unique to the GMC. The interior of the new Sierra will look almost identical to that of the Silverado, with the exception of a few minor trim details. We also expect the Sierra to use the same engine lineup as the Chevy's, which at this point we know will consist of a 3.0-liter turbocharged diesel inline-six, and naturally aspirated 5.3- and 6.2-liter V8s. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM opens military discount to 21M veterans and their spouses

May marks the start of National Military Appreciation Month, and General Motors is getting into the spirit by expanding its military discount program to, well, just about everyone. That includes a total of 21 million military veterans and their spouses, along with the current slate of active duty, reserve, and National Guard members. The discount can slash thousands of dollars off the price of a new Buick, Chevrolet, or GMC vehicles, with Automotive News listing an $1,100 discount on the top gas-powered version of the Malibu, the Premiere. Those that want a bit more spice can get $1,700 off the price of a last-generation 2015 Camaro SS, while truck buyers will enjoy $3,000 off the Chevy Silverado All Star. That's just a start, though, since the military discount can be paired with other GM incentives. The discount doesn't apply to everything, though. Some are understandable – none of Cadillac's vehicles are included in the deal, nor is the Corvette Z06. You'll also be unable to apply the discount to a range of base-level trims, like the Chevy Cruze or Equinox L, the base Colorado, or the entry level GMC Acadia, Canyon, and Terrain. A full list is available at GM's dedicated military discount website. GM's expanded discount plan runs from today through May 31. News Source: General MotorsImage Credit: General Motors Buick Chevrolet GM GMC Car Buying Car Dealers Military