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GMC rules out subcompact crossover to go premium, focus on trucks

Don't wait for GMC's on-again, off-again baby crossover any longer. The company confirmed it has no plans to enter the growing car-based subcompact crossover segment in the near future because the expansion wouldn't fit its image. "I'm going to give you a definitive no on that one," answered Mark Alger, a regional marketing manager for GMC's Canadian division, when asked about the entry-level segment by GM Authority. "We want to position GMC as a premium brand, focus on our trucks, and capitalize on the AT4 name," he added. Positioning GMC as a premium brand wouldn't prevent officials from giving an entry-level the green light; Audi, BMW, and Mercedes-Benz all sell cars priced in the vicinity of $30,000. Focusing on trucks like the Sierra and the Canyon makes sense, however, because they compete in a bigger segment of the market where profit margins are much wider. It helps that GMC doesn't have to worry about markets outside of North America; it's not concerned about its sales and image in, say, Spain. We've heard speculation about GMC's entry-level model since the Granite concept (pictured above) made its debut during the 2010 Detroit auto show. It was approved for production in 2010, approved again the following year (complete with rear suicide doors), and canceled in 2012, but the reports never went away. The segment's popularity added credibility to the recent murmurs describing a born-again Granite aimed at the Honda HR-V and the Toyota C-HR, among others. The Chevy Trax and Buick Encore are both GM vehicles that compete in this segment.  GMC also canceled a body-on-frame, Bronco-taming SUV, according to a recent report. The truck-focused automaker promised every nameplate in its range will receive the rugged AT4 treatment by 2021, however, and it announced plans to show the off-road-ready Canyon in early 2020.

GM recalling another 2.7 million vehicles in five separate campaigns

The recalls keep rolling in from General Motors, evidently keen to avoid repeating the mistakes of the ignition-switch debacle and clean house. This time they're all coming at once, with five separate recalls announced together covering approximately 2.7 million vehicles.
The largest of the five actions involves over 2.4 million units of the previous-generation Chevrolet Malibu and Malibu Maxx, Pontiac G6 and Saturn Aura in order to fix brake light wiring harness, which have been found to be susceptible to corrosion. The recall is separate from the 56k Aura sedans which GM recently recalled over faulty shift cables, not to mention the previous massive recall of 1.3 million vehicles - some of them the same models - but appears to have resulted from the National Highway Traffic Safety Administration investigation that started with the G6 almost a year ago.
The second-largest campaign involves the 2014 Chevy Malibu, specifically those fitted with GM's 2.5-liter engine and stop/start system, approximately 140,000 examples of which has been found to have problematic brakes. The issue does not appear to be connected to the recall of 8k Malibu and Buick LaCrosse sedans (also involving brake woes) which we reported upon last week. Four crashes have been reported in such models, but GM admits it's not yet clear if the problem was a contributing factor in the accidents.

2023 GMC Sierra AT4X new AEV Edition's spirit animal is the Bison

GMC's newly redesigned 2023 Sierra is getting some equipment that might sound familiar to fans of the Chevrolet Colorado ZR2 formula that inspired it. Don't call it a "Bison," but the new Sierra AT4X AEV (American Expedition Vehicles) Edition sounds an awful lot like everybody's favorite bovine-themed midsize off-road pickup, and GMC says it will be its most off-road capable factory Sierra 1500 ever. If you're not familiar with the AT4X formula, it's already pretty robust. The GMC twin to the new Silverado ZR2 boasts Multimatic DSSV spool-valve dampers, improved ground clearance and approach/departure/breakover angles compared to the "standard" AT4, plus front and rear electronic locking differentials. The AEV Edition looks to the margins for additional improvement.  "The Sierra 1500 AT4X is an incredibly formidable platform when it comes to on- and off-road performance and capability,” said AEV CEO & founder Dave Harriton. “We took our signature approach to help elevate this truckÂ’s inherent off-road capability to the next level. We are confident customers will love the result." The standard AT4X already offers plenty of ground clearance (10.8 inches) and an approach angle of 25.5 degrees, departure angle of 23 degrees and breakover angle of 22.7 degrees. The AEV Edition bumps the ground clearance to 11.2 inches and its AEV-sourced stamped steel bumpers improve the approach angle to 32.5 degrees, departure angle to 23.4 degrees (compared to 23 degrees) and the breakover angle improves to 23 degrees.  "Our customers want an uncompromising combination of on-road technology and off-road capability," GMC boss Duncan Aldred said in the company's announcement. "Leveraging GMCÂ’s unwavering dedication to providing premium trucks and AEVÂ’s expertise in engineering and integrating performance-driven parts and accessories, this truck provides extreme capability, technology and comfort." The AEV Edition will ride on 33" mud-terrain tires wrapped around unique 18-inch AEV "Salta" wheels finished in gloss black. The front end was restyled to accommodate the AEV Edition's wheel and tire package (it was too big for the existing wheel wells, apparently) and front bumper.