The Last Roth Truck!! 1979 Gmc Sierra 1500*mild Custom*roth/ratfink Fans* Look!! on 2040-cars

Auto blog

GM’s Charlie Wilson was right: Stronger regulations can help U.S. automakers

Charlie Wilson had been the president and CEO of General Motors before being nominated to become secretary of defense by Dwight Eisenhower. During his Senate confirmation hearings, he controversially said, "For years I thought what was good for our country was good for General Motors, and vice versa." And he was right. While car companies aren't necessarily the most progressive when it comes to things that might have the slightest possibility of political blowback, General Motors should be credited for doing something absolutely forthright in this regard with its announcement that it wants the federal U.S. government not to squash the California Air Resources Board's emissions requirements but to actually create a 50-state "National Zero Emissions Vehicle" program that, in the words of Mark Reuss, executive vice president and president, Global Product Group and Cadillac, "will drive the scale and infrastructure investments needed to allow the U.S. to lead the way to a zero emission future." Filing comments to the Safer Affordable Fuel-Efficient Vehicles Rule for Model Years 2021-2026 Passenger Cars and Light Trucks is one thing. But a graphic the company developed for this announcement — shown above — is something else entirely, something that is absolutely credible, creative and clever. There is a photo of a Chevrolet Bolt EV driving along a highway, which seems to be in Marin County (based on the blurred San Francisco skyline in the background). Text on the photo states: "It's Time for American Leadership in Zero Emissions Vehicles." It seems to say, in effect, "If we want to make America great again, then we're going to do it by leading in technology, not by retreating behind weakened regulations." General Motors understands that the auto market is globally competitive, and if U.S.-based companies are going to be in the game, then they'd better be able to out-innovate the companies based elsewhere, where emissions and economy standards are not being weakened. What's good for our country ... Related Video:

Barrett-Jackson is auctioning the first 2022 GMC Hummer EV for charity

Unveiled in late 2020, the GMC Hummer EV Edition 1 was so popular that enthusiasts scooped up the entire production run in merely 10 minutes. If you missed your chance to reserve one, you're in luck if your pockets are deep enough. Auction house Barrett-Jackson will sell the first example off the production line for a great cause. VIN 001 will be up for grabs during a sale that starts in Scottsdale, Arizona, on March 20. Hummer production hasn't started yet, so we don't know precisely what the truck will look like and it won't physically cross the auction block. Barrett-Jackson did not provide a pre-auction estimate, but it pointed out that 100% of the proceeds from the sale will be donated to a charity called Stephen Siller Tunnel to Towers Foundation that helps wounded first responders and veterans across America. Charity auctions normally bring big dollars, so a sold-out flagship variant of a highly-anticipated model whose base price is pegged at $112,595 could sell for a seven-digit sum. Edition 1 deliveries will start in the fall of 2021, meaning the winning bidder will need to wait a few months before exploring the great outdoors in the 1,000-horsepower electric truck. More affordable trim levels are in the pipeline, but they're not exactly around the corner. GMC will expand the range by launching three trim levels called EV2, EV2X, and EV3X, respectively. Equipped with three electric motors, the EV3X will land in the fall of 2022 with a $99,995 base price. Pricing for the two-motor EV2X due out in the spring of 2023 starts at $89,995, while the entry-level EV2 will arrive a year later priced at $79,995. None of these figures include available incentives. Looking ahead, the Hummer EV will spawn an SUV that will make its official debut online in February 2021. We don't know when it will reach showrooms yet, but we're not expecting to see it until 2022 at the earliest.  Barrett-Jackson's Scottsdale sale includes sports cars from every era, ranging from a custom 1928 Ford Model A to a 2021 Honda Civic Type R. Ram's first 1500 TRX is on the roster, too, and it will also be sold for charity. Another stand-out car from the catalog is the first production version of the 2020 Chevrolet Corvette Convertible. Finished in black with a black and red leather interior, it's powered by a mid-mounted, 6.2-liter V8 engine rated at 495 horsepower, and it's equipped with the 3LT and Z51 packages plus the Performance Data Recorder, among other features.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.