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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

GMC unveiling 2021 Yukon, Yukon XL on January 14

UPDATE: We received a reply back from a representative at GMC confirming that the new Yukon will be revealed on January 14. The text has been updated to reflect this. General Motors is renewing its body-on-frame SUVs, and GMC's Yukon is next in line to receive a full makeover. It's scheduled to break cover on January 14 alongside the long-wheelbase Yukon XL. It's reasonable to assume we would have gotten our first glimpse at the next Yukon during the 2020 Detroit Auto Show had the event not moved to June. The new date is too close to the model's on-sale date, so GMC will unveil it during a standalone event held in Vail, Colorado, according to GM Authority. We reached out to GMC, and a representative confirmed that is indeed the reveal date for the full-size SUV. Spy shots suggest stylists took GMC's two biggest SUVs in a sharper, bolder direction. Both models share the same front end, which borrows styling cues like C-shaped headlights from the Sierra pickup. Brand-specific rear lights help the Yukon models stand out from their Chevrolet-badged siblings, the Tahoe and the Suburban, which hasn't always been the case. The standard Yukon and the Yukon XL will each grow in size, though there's no indication GMC's naming structure will change to reflect that; Yukon XXL admittedly doesn't have much of a ring to it. While we haven't seen the interior yet, we expect it's getting a generous serving of technology, including a new, touchscreen-based infotainment system. The larger exterior dimensions will clear up more space for people and gear, so average-sized adults will be able to fit in the third-row seats. The range-topping Denali variants of both models will return to satisfy those who crave sumptuousness. The sheet metal will hide much of the same hardware found under the Tahoe/Suburban duo, including an independent rear suspension added in the name of comfort and handling. Powertrain specifications should carry over, too, meaning the entry-level engine will be a 5.3-liter V8 rated at 355 horsepower and 383 pound-feet of torque. The list of options will include a 6.2-liter V8 with 420 horsepower on tap, and we're betting the straight-six turbodiesel available on the Bowtie-badged SUVs will also be offered at an extra cost. Rear-wheel drive and a 10-speed automatic transmission will come standard, and buyers will be able to pay extra for four-wheel drive. The next GMC Yukon and Yukon XL will go on sale halfway through 2020 as 2021 models.

GM profits threatened by glut of pickups

Automotive News reports that General Motors may slash production or ramp up discounts in order to deal with an oversupply of pickup trucks. GM currently has more than double the standard supply of pickups, and the vehicles are threatening to dampen the automaker's profits for 2013. Typically, automakers try to sustain a 60- to 75-day supply of vehicles, but GM is currently loaded with a 139-day supply, as of last month. At the end of November, the automaker was sitting on 245,853 units.
The manufacturer says that it will adjust production accordingly before laying any incentives on the profitable pickups. Even so, there's some concern that the inventory swell could hurt the roll-out of the next-generation Chevrolet Silverado and GMC Sierra. GM actually began slowly stepping back production in August, but it's clear the company will take further action as it heads toward the end of the year and into the next. Analysts predict the automaker could reduce pickup manufacturing by nearly half in the first quarter of 2013.
That still may not be enough to keep GM from laying extra cash on the Silverado and GMC Sierra. While the company's incentive spending was down in November compared to the same month in 2011, both the Ram 1500 and Ford F-150 saw double-digit percentage increases in sales last month while the Silverado and Sierra numbers slid compared to a year prior. Incentive spending could help move more trucks and add some balance to the GM inventory surge.