Repaireable Rebuildable Salvage Lot Drives Great Project Builder Fixer Save Big on 2040-cars

Auto blog

The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC Sierra AT4X reportedly on the way, nameplate could be GMC's ZR2

In 2016, GM filed an application with Mexico's Institute of Industrial Property to reserve the name AT4X, and in 2019, the automaker made the same request to the U.S. Patent and Trademark Office. Seeing that GMC's current AT4 trim replaces the former All Terrain trim used on the last-gen Sierra pickup, there have been suspicions ever since those trademark filings that GM would use the AT4X name to replace GMC's former All Terrain X trim. GM Authority reports that this is precisely what's going to happen, citing "sources familiar with the matter." The outlet even gleaned an equipment group number: 4SG for AT4X, whereas AT4 is equipment group 4SB.  The surmise is that GMC is again developing its versions of Chevrolet's dirt-clobbering pickups that wear the ZR2 name. Spy shooters caught the GMC Canyon earlier this month trotting around on Multimatic's DSSV dampers and a set of 33-inch tires like its Colorado ZR2 sibling. The Canyon already offers an AT4 trim, it's thought this beefier setup will roll into the lineup as an AT4X.  Stepping up to the half-ton league, at the end of last month Chevy released a teaser for the Silverado ZR2, which had been caught in prototype guise (pictured at top) around Detroit on at least two occasions. We've mused that the production Silverado ZR2 could take some hardcore off-roader cues from the factory-upgraded Silverado ZR2 race truck like a lifted stance, long-travel front suspension, four-leaf springs instead of three-leaf, electronic locking front and rear differentials, and a wider track. One of the production prototypes was caught on 33-inch tires, but we wouldn't be shocked to see 35-inchers on the spec sheet. That size would match the race truck and the rubber fitted to the cross-town rivals Ford Raptor and Ram 1500 TRX. A GMC Sierra AT4X would be the plusher, pricier, chrome-ier version of the ZR2. The aforementioned Multimatic shocks could also be on the docket. We'd expect the GMC Sierra AT4X to bow with the heavily updated 2022 pickup, whenever that arrives. Events around the world of late delayed the pickup, its launch now thought to happen late next year or in early 2023. Related Video:  

2022 Rivian R1T vs. 2022 Ford F-150 Lightning vs. GMC Hummer EV Pickup | How they compare on paper

The 2022 Rivian R1T has arrived, ushering in the era of the production electric pickup truck. The Rivian reviews are in, and spoiler alert: They're pretty good. Curious how the new battery-powered truck stacks up to its forthcoming competitors? Well, you've come to the right place. Rivian beat all of Detroit's big automakers to market in the half-ton segment, but probably not by the margin the startup would have liked. Ford's answer is the F-150 Lightning, which is due to enter production early next year, coming hot on the heels of GM's first entry into the space – the GMC Hummer EV pickup – which is scheduled to come off the line late this fall. While all three are pickups, they're aimed at distinctly different buyers, as a perusal of their specifications will reveal. Let's have a look, shall we?   Disclaimer: Before we dive in on this one, we'd like to note that while we've made our best effort to verify the specs provided, the Rivian is brand-new and the others are still in the prototype phase. Some of these figures may be inaccurate or may simply change before production. This is all hypothetical until you can actually cross-shop them anyway, right? Cool. End disclaimer. Let's start with the powertrains. They're all battery-electric trucks engineered on a modular rear-wheel-drive configuration engineered to accommodate (theoretically, anyway) up to four electric drive units. Rivian actually makes the most use of this with a quad-motor setup producing 835 horsepower and 908 pound-feet of torque with its high-output initial model. GMC's three-motor Hummer has the R1T beat with its estimated 1,000-horsepower output, while Ford's (also three-motor) comes in with a far more modest 563 horses. This is an excellent illustration of our above point that these are not all engineered for the same crowd. Ford's F-150, which comes in at a lower price point, is meant to be far more mainstream, as its power output suggests.  This theme continues when we look at the dimensions. Despite the image "Hummer" may conjure, GMC's entry actually needs the shallowest parking space. The Rivian is right behind it, with the work-truck-spec Ford extending more than a foot longer than either. What the Hummer lacks in length, it makes up for in girth. It's the widest by a good 5 inches. The Rivian is only slightly pudgier than the F-150, but it's much closer at that end of the scale.