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GMC Hummer EV heads north for winter

GMC announced early Tuesday that its new Hummer EV pickup is ready to head north for winter testing. What might seem like a trip in the wrong direction to us warm-blooded enthusiasts is a critical next step in the development of GM's new electric truck.  We also got a couple of teaser pics of the Hummer EV at GM's Milford Proving Grounds, along with two shots of development prototypes being assembled, of which GM says it has "a series." There's not much new to see here, but GM says there's more to come. "The GMC HUMMER EV has arrived at GM’s Milford Proving Grounds to continue validation tests and will head to northern Michigan to run through the teamÂ’s grueling winter testing process," GM said in its announcement. "We will document the journey and share updates in the coming weeks and months." The GMC HUMMER EV arrived at GM?s Milford Proving Grounds to c View 3 Photos The GMC Hummer EV Edition 1 will feature three electric motors, enabling torque vectoring. GMC says these motors produce 1,000 horsepower, though we don't yet have a final torque figure. Power comes from a 24-module Ultium battery pack which can provide an estimated 350 miles (or more) of range. GMC says this new architecture supports 800-volt fast charging up to 350 kW, which is comparable to the system Porsche introduced with its Taycan electric sedan, and GMC says it can replenish 100 miles of range in just 10 minutes. Planned variants include a two-motor setup, and an alternative three-motor version without torque vectoring. The Hummer EV rides on fully independent suspension with adaptive air shocks. They can provide continuous damping adjustments for comfort, and have a height adjustment range of 6 inches. When set in its max-height off-road mode, it has two additional inches of ground clearance, and the "Extract Mode" will lift it six inches higher than default. The Edition 1 model also comes with standard 35-inch mud terrain tires, and combined with the suspension, the Hummer EV has a fording depth of two feet and the capability to climb over an 18-inch vertical obstacle. Edition 1 Production begins late next year, with a starting price of $112,595. In fall 2022, we'll see the regular top trim starting at $99,995; In spring 2023, weÂ’ll get a mid-level trim that has three motors, air suspension and four-wheel steering -- but no torque vectoring -- starting at $89,995. 

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC teases Hummer EV's removable roof panels

Today was supposed to be the day that GM took the wraps off its GMC Hummer EV. We were told as much during the Super Bowl commercial, but GM revised it to an undecided future date, citing the coronavirus as the reason. Instead of the big reveal, we have a teaser.  The Hummer EV is going to feature removable roof panels, and now we get a better look at them. There are four roof panels and a front T-bar that come out of the truck. You can see what that looks like in the video at the top of this post. Comparisons to Jeep are obvious as the open-air experience is likely similar to the Gladiator and Wrangler with their hardtop roof panels removed. That zero-limits slogan makes a bit of sense from this respect. With the sheer number of roof panels, we suspect a single person will be able to remove them alone. In addition to the video of the roof, we get a small peek at the massive digital screens the Hummer will be sporting. Check them out at the bottom of the photo below. They appear to be two large slabs, separate from each other. Other details are scarce on the ground. We’re not sure when the Hummer will make its grand entrance at this point, but are still excited to see the 1,000-horsepower truck hit the road. GMC is still advertising the 0-60 mph time of just 3 seconds, too. The latest tidbit of news suggests that further teasers might be coming, so we could be in for a rather drawn out reveal process. Our senior green editor John Snyder got to see the GMC Hummer in person earlier this year at GMÂ’s EV Day and described it like this: “ItÂ’s a big, off-road-ready pickup complete with giant all-terrain rubber and tow hooks. It features removable roof panels for access to the open sky, which appears to be depicted in the teaser above. It features sail panels behind the C-pillars, similar to those on the Chevy Avalanche and Honda Ridgeline. Its bed was concealed with a tonneau cover, but it sported GMCÂ’s MultiPro tailgate that we first saw on the Sierra Denali. Interior photos showed a spacious interior with blocky shapes, squared hourglass vents that mirror the look of the taillights and a lunar theme that incorporates the topography of the Sea of Tranquility into things like the floor mats and speaker covers. It also has a large infotainment screen as well as a digital instrument panel.” Related video: