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There's an impending shortage of new trucks in America's heartland

URBANDALE, Iowa — Jerry Bill is worried the novel coronavirus could hurt business at the Des Moines auto dealership he runs, but not because of a shortage of buyers for the big Ram pickups on his lot. "Our biggest issue will be if we don't get more inventory," said Bill, general sales manager of Stew Hansen Chrysler Dodge Jeep Ram, which sells around 2,700 new vehicles a year in Urbandale, a suburb of Iowa's capital Des Moines. After a drop in sales in April when consumers stayed home, Bill expects pickup truck sales to end May similar to where they were a year earlier. And if demand remains strong, Bill said he will run out of popular models in June. Fiat Chrysler began slowly restarting Ram truck assembly lines on Monday after a two-month shutdown. The U.S. economy contracted in the first quarter at its sharpest pace since the Great Recession of 2007-2009 because of lockdown measures aimed at slowing the spread of the coronavirus. Economists warn the second quarter will be much worse. Still, far from the lockdowns of states like New York, Michigan or Ohio, dealerships like Stew Hansen have provided FCA and Detroit rivals General Motors and Ford a rare bright spot: strong sales of pickup trucks in America's heartland. Overall U.S. sales of cars and light trucks crashed to the weakest pace in 50 years last month. But sales of big Detroit brand pickups, particularly in southern and western states less affected by the outbreak, significantly outperformed the market, industry executives and analysts said. Pickup trucks are one of the most profitable automotive segments in the world. They account for a huge portion of the Detroit automakers' profits and formed a huge lure for Peugeot, which expects to merge with FCA by early 2021. The pressure is now on to boost pickup truck production and send vehicles to dealers in parts of the country with dwindling supplies. That is particularly true for GM, which is running short of certain truck models after losing 40 days of production to a strike last fall. "If you don't have what someone wants, they can choose to go to another brand," said Cox Automotive analyst Michelle Krebs. 'Easiest swap ever' Detroit automakers in March rolled out large discounts — such as interest-free loans for seven years — to keep vehicles rolling off dealer lots.

2023 GMC Sierra HD 2500 and 3500 will get more expensive

GMC Sierra HD pickups are about to get more expensive again after recently becoming more expensive, according to GM Authority. In July, GMC and Buick raised the prices on certain vehicles in their lineups anywhere from $975 to $1,675 by making the previously optional OnStar a standard feature. Next year, every GMC and Buick model will adopt the upgrade. The big boy Sierra HD gets the biggest increase, being $1,500 for three years of OnStar and the Connected Services Plan plus another $175 for to be "OnStar & GMC Connected Services capable." GMA says the MSRPs for the entire 2023 Sierra HD range will be increased $1,000 on top of that. After doing the math, though, we suspect the increase could in fact be anywhere from about $800 to at least $1,100 after factoring for OnStar. The GMC configurator rings up a price of $43,670 for an entry-level Regular Cab Sierra HD Pro 2WD, GMA says next year's price will be $44,770. GMA didn't break out the next year's destination charge, it's possible GMC is adding $1,000 to the MSRP and $100 to destination. We'll find out when official pricing is announced. GMA's table shows a price of $49,795 for the least expensive SLE trim, whereas the current configurator indicates the truck can be had for $47,295 — a $2,500 difference. The SLE configurator doesn't show any charges for OnStar the way the Pro trim does. So it's possible that after backing out a potential $1,675 for OnStar, the gravy on top is just $825. Not that your wallet will care where how the potato is being sliced when the potato costs an additional $2,500 no matter what. The least dear 2022 Sierra 3500 starts at $43,195 going by the configurator. GMA says that model will command $45,970 next year, a $2,775 difference. As with the 2500 HD SLE, the configurator doesn't show the OnStar charges for the base 3500 Pro trim; subtracting the $1,675 takes us back to the $1,100 difference that appears to be at the heart of all of this. If all goes to plan, the 2023 Sierra HD will give way to a heavily refreshed 2024 model with interior upgrades cribbed from the Sierra 1500. Spy shots reveal a reconfigured instrument panel with a larger infotainment touchscreen of a likely 13.4 inches among the interior tweaks. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.