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GM CEO Mary Barra predicts mass electrification will take decades

General Motors is allocating a substantial amount of money to the development of electric technology, but Mary Barra, the firm's CEO, conceded that battery-powered cars won't fully replace their gasoline-burning counterparts for several decades. She stressed the shift is ongoing, but she hinted it will be slower than many assume. "We believe the transition will happen over time," affirmed Barra on "Leadership Live with David Rubenstein," a talk show aired by Bloomberg Television. She added that not every car will be electric in 2040. "It will happen in a little bit longer period, but it will happen," she told the host. She was presumably talking about the United States market; the situation is markedly different in Europe and in China, where strict government regulations (and even stricter ones on the horizon) are accelerating the shift towards electric cars. On the surface, it doesn't look like General Motors has much invested in electrification; the only battery-powered model it sells in America in 2020 is the Chevrolet Bolt (pictured), which undeniably remains a niche vehicle. Sales totaled 16,418 units in 2019, meaning the Corvette beat it by about 1,500 sales. In comparison, Cadillac sold 35,424 examples of the aging last-generation Escalade during the same time period. And yet, the company isn't giving up. It has numerous electric models in the pipeline including a slightly larger version of the aforementioned Bolt, the much-hyped GMC Hummer pickup, and an electric crossover assigned to the Cadillac brand. These models (and others) will use the Ultium battery technology that General Motors is currently developing. Its engineers are also working on a modular platform capable of underpinning a wide variety of cars. Bringing these innovations to the market is a Herculean task. EVs may not take over for decades, but Barra and her team must believe their 2% market share will increase significantly in the coming years if they're approving these programs. Autonomous technology is even costlier, more complicated, and more time-consuming to develop. Barra nonetheless expects to see the first General Motors-built driverless vehicles on the road by 2025. "I definitely think it will happen within the next five years. Our Cruise team is continuing to develop technology so it's safer than a human driver. I think you'll see it clearly within five years," she said on the same talk show. Her statement is vague but realistic.

2022 GMC Sierra AT4X First Drive Review | Luxury off-roader

BORREGO SPRINGS, Calif. – What does the 2022 GMC Sierra AT4X have in common with the Aston Martin Vulcan, Mercedes-AMG GT, Camaro ZL1 and Ford GT? The answer: Multimatic DSSV spool-valve dampers. These dampers – or shock absorbers as theyÂ’re also called – are a lot like the adaptive dampers found in many sport and luxury vehicles. In a general sense, they allow drivers to select how soft or firm a ride they want, but the Multimatic dampers are quicker to respond and have additional benefits related to off-roading.  Off-roading is the main reason this new AT4X model has been added to the Sierra lineup this year, along with its elevated levels of luxury. ItÂ’s a big step up from the existing less-capable AT4 trim, which misses out on the DSSV dampers, electronically locking front and rear differentials, and 32-inch Goodyear Wrangler DuraTrac Mud-Terrain tires. The timing of this debut coincides with a significant overhaul for the entire 2022 Sierra lineup, including revised styling, a more muscular 2.7-liter turbo-four engine, and most notably, an interior overhaul that replaces this generationÂ’s dull and outdated dashboard with a fresh, modern and more competitive interpretation bolstered by a large 13.4-inch touchscreen powered by the Android Automotive OS. Upping the luxury further is a new, fully-loaded Denali Ultimate trim that includes the Super Cruise automated driving system, though our time in the revised 2022 Sierra was almost entirely in the AT4X. In addition to the off-road equipment and interior improvements listed above, the Sierra AT4X features the 420-horsepower 6.2-liter V8 as standard equipment, improved underbody skid plates, and a new Terrain drive mode. But thatÂ’s not all, because the AT4X is also differentiated by the X-less AT4 with a cabin thatÂ’s almost as extravagant as that luxurious Denali model, minus the availability of Super Cruise. Ventilated seats with massage functions, premium leather upholstery, wood trim and Bose audio are all standard. Altogether, this big truck could be the perfect way to get to your next glamping adventure. We had the opportunity to check out the AT4XÂ’s capabilities within the Anza-Borrego Desert State Park, a few hours east of San Diego. There, we encountered long stretches of dried riverbeds, narrow chokepoints as well as steep climbs and descents. After dropping pressures in the Goodyear mud-terrain tires to a flaccid 15 psi, we skimmed through the silted riverbeds with ease.

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer