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GMC adds stylish new Elevation model to 2019 Sierra lineup

GMC has announced a new style-forward model for its forthcoming 2019 Sierra pickup. It's called the Elevation and it will be based off the Sierra double-cab model with a new turbocharged engine, aimed at buyers who want a little panache with their rugged capability. GMC marketing director Rich Latek says the Elevation "conveys a youthful, athletic presence" with the pickup's chiseled fenders and assertive, upright hood. As such, the Elevation gets body-color-matching door handles, bumpers and grille surround, plus black exterior accents like the grille insert, tow hooks, side window trim and standard 20-inch aluminum wheels. Headlights, tail lights and fog lamps will be given the LED treatment, with the former getting the new C-shaped designs that have already been unveiled on other trim levels. It will be offered in two- or four-wheel-drive configurations, with nearly 3 inches more leg room than the current model. A traction select system will use a dial that drivers can set to preset driving modes to adjust transmission shift points, throttle mapping and other systems. An X31 Off Road package will be offered and boasts tuned suspension, a locking rear differential, protective skidplates, dual exhaust and other features. Also available will be a ProGrade Trailering System that includes a Trailering App to help connect and tow a trailer, on top of additional tie-down points, enhanced cargo lighting and other perks for hauling camping or recreational gear. Inside will be a standard 8-inch infotainment system compatible with Android Auto and Apple CarPlay with a six-speaker audio system, plus USB Type A and Type C ports for charging mobile devices. As for the powertrain, it will come with an all-new 2.7-liter turbo inline-four engine that makes 310 horsepower and 348 pound-feet of torque paired with an eight-speed automatic transmission. Also available is a 5.3-liter V8 that uses a new efficient fuel management system that enables it to operate on anywhere from one to all eight cylinders, depending on demand. In early 2019, a new 3.0-liter turbo-diesel inline-six will also be offered, mated to a 10-speed automatic. The Elevation adds to Sierra models like the SLT and Denali that GMC unveiled earlier this year. The company has shaved as much as 360 pounds off the new 2019 model — plus more from the Denali, thanks to carbon fiber in the bed box — so fuel economy should see a boost, too. It goes on sale in the fall.

Auto sales in March and first quarter down nearly across the board

Nearly every major automaker reported weak U.S. sales for March and the first quarter of 2019, citing a rough start to the year, but said a robust economy and strong labor market should encourage consumers to buy more vehicles as 2019 rolls on. GM, which no longer releases monthly sales figures, saw first-quarter sales fall 7 percent, with declines across all brands. Sales of Silverado pickup trucks fell nearly 16 percent and the high-margin Chevy Suburban large SUV dropped 25 percent. Ford also no longer releases monthly sales numbers, but is due to release its first-quarter sales figures on Thursday. According to industry data, Ford's sales fell 2 percent in the quarter and 5 percent in March. Ford representatives did not immediately respond to requests for comment. FCA reported a 7 percent fall in U.S. sales in March and a 3 percent drop for the first quarter. All of FCA's brands dropped in March, except for Ram, which saw a 15 percent increase in pickup truck sales. "The industry had a tough first quarter, but with spring finally starting to show its face and continued strong economic indicators ... we are confident that new vehicle sales demand will strengthen going forward," FCA's U.S. head of sales, Reid Bigland, said in a statement. Toyota reported a 3.5 percent fall in U.S. sales in March and 5 percent for the first quarter, hurt by declining demand for its Corolla sedans and Camry vehicles. "While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment," Toyota said in a statement. Nissan posted a 5.3 percent drop in sales in March, and its first-quarter sales were down 11.6 percent. Honda and Hyundai bucked the trend. Honda's U.S. sales rose 4.3 percent in March and 2 percent in the quarter, while Hyundai's were up 1.7 percent and 2.1 percent, respectively. Passenger-car sales suffered throughout the January-March quarter compared with the same period in 2018 as Americans continued to abandon them in favor of larger, more comfortable pickup trucks and SUVs, which are far more profitable for automakers. The battle for market share in the particularly lucrative large-pickup truck market intensified in the quarter, as Fiat Chrysler Automobiles' Ram brand outsold the U.S.' No. 1 automaker General Motors' Chevrolet-brand trucks. The two automakers have both launched redesigned pickup trucks.

Buyers ditching expensive European sedans to buy expensive American trucks

The New York Times ended the automotive week with a story that adds numbers and context to a range of other stories, from the crossover craze to the increasing median price of a new car to ever more grandiose pickup trucks. The NYT piece reveals that the shift to larger vehicles isn't merely about the average U.S. buyer swapping the midsize sedan for a Ford Edge. Luxury buyers are migrating from plush sedans to plush SUVs and trucks that creep close to six-figure prices, and the Detroit Three are running Treasury presses because of it. From 2013 to 2017, the truck category — everything from pickups to minivans — climbed from 30 percent of the market to 41 percent. In January of this year, trucks claimed 66 percent of new vehicle sales. At the milk-and-honey end of profits, GMC alone accounted for 11.3 percent of all vehicle sales over $60,000, not just trucks. That puts the luxury truck maker behind Mercedes-Benz and Ford, The Blue Oval's feasting on Lariat, King Ranch and Raptor versions of the F-150, which make up more than half of that pickup's sales, putting it ahead of Chevrolet, Porsche and Lexus on the high-dollar sales list. The average transaction price of a GMC in Denali trim last year was $56,000; it's easy to see why, when one dealer told the NYT he just swapped a 2012 BMW 550i for a $71,000 GMC Sierra Denali. That truck starts at $52,900. The NYT started its story with a buyer who took home a Ford Raptor instead of an Audi A6, and optioned that $50,020 Ford Raptor close to $80,000. Over at Lincoln, the new $72,055 Navigator — the one so popular that Ford will increase production — crossed hands for an average sale price of $77,000 in January. And a Jeep dealer told the NYT that the two $93,000 Trackhawks he had on his lot "won't be here more than a few weeks." While trucks head up in sales volume and price, cars are headed so viciously in the opposite direction that "the Detroit Three and even some foreign manufacturers acknowledge they are now losing money on many of the cars they sell." So ... get ready for a lot more crossovers and trucks. Related Video: Find out what vehicle is right for you. Give our Car Finder tool a try.