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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GM trucks get hybrid versions, but you'll probably never see one

A few years ago, General Motors sold hybrid versions of its Chevy Silverado and GMC Sierra pickups. They weren't very good, using GM's old two-mode hybrid system that resulted in only negligible fuel economy gains. But GM's trying again, launching eAssist models of the 2016 Silverado and Sierra that are said to offer 2-mpg improvements in city, highway, and combined fuel economy ratings. Problem is, you probably won't be able to get one. Only 700 eAssist trucks will be made for the 2016 model year – 500 Silverados and 200 Sierras. When you consider that GM moved 824,683 examples of its light-duty pickups in 2015, this small run represents 0.08-percent of all Silverado/Sierra production, and GM says it "will monitor the market closely ... and adjust as appropriate moving forward." But that's not the only limitation. The eAssist trucks will only be sold through California dealers. For the Silverado, eAssist can only be optioned on the 1500 Crew Cab 1LT 2WD model, and for the Sierra, the fuel-saving technology is solely available on the 1500 SLT Crew Cab 2WD model with the SLT Premium Plus package. Granted, in terms of the Sierra, that means you get niceties like LED headlights and taillights, Apple CarPlay and Android Auto, Bose premium audio, heated seats and steering wheel, lane keep assist, and more. In the trucks, eAssist combines a small electric motor and 0.45-kWh battery pack with the pickups' 5.3-liter V8. GM estimates total output of 355 horsepower and 383 pound-feet of torque – no more horsepower than the non-eAssist trucks, but three more pound-feet of torque. GM says the eAssist trucks can tow up to 9,400 pounds, and the battery only adds 100 pounds to the trucks' weight. The electric motor provides 13 hp and 44 lb-ft of torque for a boost of acceleration off the line, or during passing. It also allows the engine to run in four-cylinder mode for longer periods of time. eAssist uses regenerative braking to help power onboard electrical systems, and adds start/stop to the powertrain. Finally, the so-equipped trucks have a six-percent improvement in aerodynamics, thanks to a soft tonneau cover and active grille shutters in the front fascia. Great news is, the eAssist option is relatively inexpensive, only costing $500. But good luck getting your hands on one.

GMC offers more 2024 Hummer EV SUV details, photos

GMC has shared more details about its 2024 Hummer EV SUV after its debut during the NCAA Final Four tournament. The SUV which follows the Hummer EV pickup, is smaller, more maneuverable and has a few features the truck doesn’t. GM says itÂ’s meant to strike a balance between off-road capability and on-road driving. GM also says Edition 1 reservations are already sold out. Compared to the truck, the Hummer SUV has a wheelbase about 9 inches shorter. With four-wheel steering, its turning circle is just 35.4 feet, which GM emphasizes is tighter than that of the Ford Mustang Mach-E (38.1 feet). ItÂ’s also less than the Hummer pickupÂ’s 37.1-foot turning circle. The SUV, which, at 196.8 inches long, is 20 inches shorter than the truck overall. It also features a much shorter rear overhang, at 35.5 inches. While thatÂ’s all helpful maneuvering through city traffic or suburban parking lots, it also provides advantages off-road. It has an approach angle of 49.6 degrees, a 49.0-degree departure angle and a 34.4-degree breakover angle. Suspension travel is 13 inches front and rear, with 16 inches of maximum ground clearance thanks to its Extract Mode that temporarily raises the vehicle to get out of tricky terrain. It can ford water 32 inches deep. It also features the same CrabWalk mode as the pickup. Available Ultravision provides 17 cameras, including underbody views to help navigate the trail. The Hummer SUV benefits from an enclosed cargo area behind the second row of seats. It still features the Infinity Roof with removable panels above the two seating rows to essentially turn the SUV into a convertible. At the rear is a swing-out tailgate that opens wider than the width of the vehicle. A spare tire rides on the tailgate as well. With the rear seats folded, cargo volume peaks at 81.8 cubic feet.  Additional hidden storage space is found below the recycled rubber floor mat, which features a design inspired by the moonÂ’s Sea of Tranquility (that's where Apollo 11 landed). As for technology, the Hummer SUV gets a 13.4-inch infotainment screen, plus a 12.3-inch instrument display in front of the driver. Fourteen cameras come standard, and the aforementioned Ultravision provides a total of 17 cameras, including a surround view. The MyGMC mobile app offers satellite rendered trail maps that can also help manage energy consumption off-road and make sure you have enough juice to make it to a charger when finished.