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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2023 GMC Yukon Denali Ultimate comes with more style, most everything else

First introduced on the Sierra line, the even more luxurious Denali Ultimate trim is coming to the 2023 GMC Yukon. It includes nearly every available feature for the regular Denali as standard, plus some unique design features. The Denali Ultimate is distinguished by its dark chrome grille and badging, features that cannot be added to any other Yukon model. It also gets the largest wheels yet for the Yukon: 22-inchers with painted, machined and polished sections. The interior is more impressive. Most of the surfaces are covered in leather, real wood and aluminum trim. The seat backs and the wood trim have topographical maps of Mount Denali. Metal badging is even added to the seat backs with the special trim level's name. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for features, the Denali Ultimate comes with basically everything that's standard as well as what's usually optional on the regular Denali including magnetic shocks, huge screens, an 18-speaker sound system and massaging seats, among others. So this is one of the rare times where it actually is easier to list what's either an additional feature or just a preference. Naturally you get a choice of colors, and the trim level can be added to either the shorter Yukon or the longer Yukon XL. The standard engine is the gas-powered 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque. The 3.0-liter turbodiesel straight-six is an option with 277 horsepower and the same amount of torque. Both are coupled to a 10-speed automatic and four-wheel drive. Super Cruise with towing and automatic lane change capabilities is another option, a rear-seat entertainment system and a towing package. And that's it. Pricing hasn't been announced, but it's pretty clear this will be the most expensive Yukon trim. The final numbers will be coming this June. Deliveries begin this fall.

GMC talking to dealers about possible Jeep Wrangler competitors

With respect to the team at GMC, it's pretty much fair to say the manufacturer prospers on a lineup of nothing more than gussied up Chevrolets. The brand's successes aside, GMC can be boiled down thusly – the Sierra is a Silverado, the Terrain an Equinox, the Canyon a Colorado and the Acadia is a Traverse, albeit with sometimes dressier duds. Strictly speaking, it's not that simple – Acadia and Terrain have siblings beyond the Bowtie – but the brand is remarkable for its lack of distinctive models. That could change, though, as The Wall Street Journal is claiming General Motors has broached the idea of a building a GMC-badged competitor to the Jeep Wrangler during a meeting with dealers. WSJ claims the new off-roader would "borrow cues and capability" from the defunct Hummer brand. That, of course, could mean many, many different things. While the original Hummer, the H1, was an exceptionally capable vehicle off-road, the H2 and H3 weren't nearly as single minded. It's unclear if a Hummer-inspired, off-road-ready GMC would lean more towards the former than the latter. According to WSJ's report, the GMC Jeep appears to be in the very, very early planning stages, with one unnamed source saying the idea was "being kicked around real hard." GM is still courting dealers for feedback, while it refused the Journal's request for comment. What are your thoughts? Is a Wrangler competitor long overdue for GM? Do you think GMC is the best brand to introduce such a model? Have your say in Comments. Related Video: Featured Gallery 2013 Jeep Wrangler Unlimited Rubicon 4X4 View 12 Photos News Source: The Wall Street JournalImage Credit: Copyright 2015 AOL GM GMC SUV Off-Road Vehicles