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2023 GMC Canyon revealed with new ZR2-based AT4X trim

Following up on the reveal of its twin, the Chevy Colorado, the 2023 GMC Canyon has made its appearance. Naturally, it shares much with the Chevy pickup, but GMC has gone to greater lengths to differentiate the truck. It comes standard with the high-output engine, all versions feature the wide-track suspension setup, and in addition to the now more luxurious Denali, there's a ZR2-based AT4X trim. As with the new Colorado, the Canyon gets an overhaul of the design. It's down to one bed and cab configuration (short-bed, crew cab), and it features a longer wheelbase with the front axle pushed forward. The Canyon does get a variety of unique design features, though. It has its own front fascia with a tall, rectangular grille. LED lighting is standard on all Canyon models all the way around. That includes the unique fender lights like those found on the Sierra HD. All Canyons also feature the wide-track off-road suspension like the Colorado Z71 and Trail Boss. There are no narrow-track, narrow-body versions, even on the base two-wheel-drive Elevation. That suspension also means all Canyons have a roughly two-inch lift over base Chevy Colorados. The GMCs also get standard 32-inch tires, and they don't feature a front air dam in order to provide better approach angles. The bed, while only available in one trim, is available with a unique storage bin in the tailgate. On the topic of suspension specs, the Elevation and AT4 trim levels have 9.6 inches of ground clearance. The Denali increases that to 10.5 inches, and the AT4X features 10.6 inches. It also picks up the Multimatic spool-valve shocks from the ZR2. But we'll talk more about what comes on the AT4X in a bit. Under the hood of the Canyon is just one engine. It gets the highest-output version of the 2.7-liter turbocharged four-cylinder. The engine makes 310 horsepower and 430 pound-feet of torque. The only transmission is an eight-speed automatic. Two-wheel drive comes standard on Elevation, and other trims come standard with four-wheel drive. The inside of the Canyon is very similar to the Colorado, but it has some unique cues. It has air vents that are more integrated into the squared-off dashboard design, rather than the Chevy's round vents. It has a differently shaped dash pad and trim surrounds, too. The really big differences come on the Denali and AT4X trims, though. The Denali features real wood trim with laser etchings. It also gets lots of real leather and fancy stitching.

2021 Cadillac Escalade, GMC Yukon, Chevy Suburban/Tahoe recalled for stall risk

General Motors is recalling just shy of 15,000 2021 Cadillac Escalade & Escalade ESVs, Chevrolet Suburbans and Tahoes, GMC Yukons and Yukon XLs that were shipped with fuel pumps that were built with a batch of what may be faulty electronic control modules. A pump with a bad module can result in intermittent function, resulting in drivability issues and potential stalls. No serious incidents or injuries have been associated with the issue.  GM says it discovered the issue after analyzing early recall data for the 2021 model SUVs and discovering an unusually high failure rate for fuel pumps manufactured by a single supplier – Vitesco. The company was able to identify the batch and initiate a recall campaign targeting just those vehicles.  "After reviewing the field data, GM determined there were 617 potentially relevant complaints, which were received between April 15, 2020 and August 24, 2021," the company's recall report said. "229 of these complaints reported a stall while standing or moving. No accidents or injuries associated with this condition were found." Any SUVs built with pumps from that batch but not yet sold are being held at dealers for replacement parts. It may take some time for GM to source replacements due to the ongoing electronic parts shortages.  "We are working with the supplier to obtain the required parts as quickly as possible," GM said in its notice to dealers. "When sufficient quantity of parts are available, the recall bulletin will be released and dealers can begin repairing vehicles."

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")