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GMC Hummer EV could have had the Chevrolet Avalanche's Midgate

One of the many rumors swirling around the GMC Hummer EV claimed the truck would resurrect the Midgate inaugurated by the original Chevrolet Avalanche. Although we now know there's no way to fully knock down the partition between the cab and the cargo box, the firm revealed the rumor wasn't entirely false. "There was [a Midgate] early on. We opted for the functionality of the drop glass in the back. With the package layout and things like that, it was not advantageous to pursue that one. And, the five-foot bed was kind of the industry standard in regards to price of entry in that segment," explained John Mack, the Hummer's exterior design management, during an interview with Muscle Car & Trucks. The Hummer will go on sale with a five-foot box, and it doesn't sound like a longer bed will be available, so a modern version of the Midgate would have made the model more versatile by giving users the ability to fold down the partition behind the rear seats to carry bulky items, like plywood and ATVs. It's a feature that would have inevitably made the truck more complicated to build, however, because it adds moving parts that need to be sealed. Hinges, seals, and latches in turn add weight, and complexity almost always invites high manufacturing costs. As an electric pickup built with newly-developed components, the Hummer already has enough of each. Motorists who need to carry something that's significantly longer than the cargo box aren't entirely out of luck. As Mack pointed out, the rear window drops into the partition, so owners will have the ability to haul surfboards, lumber, or anything else that's relatively long and reasonably thin by simply pushing a switch. Alternatively, the only thing limiting cargo space when the roof comes off is the sky — or, depending on where you live, bridges. Mack didn't reveal when the Midgate was dropped. GMC launched the Hummer project in April 2019, and it previously released early design sketches that show how the truck transitioned from a sketch to a prototype. As of writing, nothing suggests the Midgate will make a comeback in the near future on any member of the General Motors portfolio. It was introduced in 2001 on the first-generation Chevrolet Avalanche, which went on sale in the United States for the 2002 model year. It later spread to Cadillac's luxed-up variant of the truck, the Escalade EXT, and to the short-lived GMC Envoy XUV.

Junkyard Gem: 1973 GMC Sierra Grande Camper Special

Starting in the 1973 model year, General Motors introduced the "Rounded Line" family of C/K-series Chevrolet and GMC trucks, and sales of the pickup versions continued all the way through 1987. Nice examples of these trucks can sell for large money, but the junkyard teaches us that not all collectible vehicles are worth rescuing and fixing up. Here's a reinforcement of that lesson, courtesy of a first-year GMC C2500 Camper Special with the high-zoot Sierra Grande trim level, found in a self-service yard just outside of Denver, Colorado. I'm no GM truck expert, but I know enough to stay clear of the battles over what to call this pickup. Let's just say it's a three-quarter-ton, rear-wheel-drive third-gen C-Series with really cool badges. Yes, I bought this badge for my garage wall, and it was totally worth the $4.23. GM came up with the Camper Special package during the late 1960s, when removable pickup campers became popular, and for 1973 it included heavy-duty springs and a wiring harness made to plug into the connectors on slide-in truck campers. It also included woodsy-looking badges, but someone pried the ones off this truck before I could buy them. This may well have been a one-owner truck, because it still had original warranty paperwork inside. Here we see that it was purchased new on August 2, 1973 (which happens to be the day that George Brett got his very first hit in the big leagues) by a resident of Compton, California. Yes, that Compton. The build tag tells us that this Camper Special was born at the Fremont Assembly plant in California, which became the GM-Toyota NUMMI venture in 1984 and is now the Tesla Factory. I think most 1973 C/K pickups sold new in Colorado would have come from Pontiac Assembly in Michigan. There was a time, not many years ago, when a genuine 454-cubic-inch (that's 7.4 liters to those of you sweating under the oppressive weight of the French Empire's Measurement System) big-block Chevrolet engine would have been yanked out and purchased within hours of hitting the rows of a yard like this. These days, engine-swappers can get more power with less weight from any number of donor vehicles. If this engine is the original 454, it was rated at 240 horsepower and 355 pound-feet (down from 270 hp in 1972 due to emissions-related changes). This truck had a three-speed automatic transmission, like most optioned-up Detroit pickups of its era.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."