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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Hummer EV to be sold at only about half of GMC dealerships

The new 1,000-horsepower Hummer EV will be sold under the GMC brand, but you won't find it in every GMC showroom. Currently, just about half of GMC's dealers have agreed to take on the electric truck, Buick GMC VP Duncan Aldred told investors on a conference call last week. According to Muscle Cars and Trucks, there are a number of reasons for the irregular availability. For one, there's the cost of upgrading dealerships to sell and service a fully electric vehicle. Stores would need to be upgraded with charging stations, and service centers would require new tools and training to work on an EV. Then there's the customer experience. At $112,595, the initial Hummer EV Edition 1 caters to a different clientele than the traditional GMC truck. The planned EV3X trim level that arrives in late 2022 and EV2X arriving in spring 2023 will start at just below $100,000 and $90,000, respectively. Some sellers believe that customers paying six figures for a vehicle will expect certain niceties that will necessitate showroom upgrades as well. Complimentary doughnuts, at least. Furthermore, not all GMC dealerships are located in areas with customers willing to shell out that much cabbage for a new vehicle, especially an EV. An $80,000 base trim will be available in 2024, so perhaps more dealers will be willing to take on the truck by then. Finally, there's the Hummer EV's no-haggle pricing. Aldred was adamant on the call that customers see the same price on the internet as they do on the paperwork. It's part of the premium dealership experience that GMC wants to provide for its well-heeled clientele. Still, GMC appears to have no problem moving all the Hummer EVs it can build. Even with its lofty price tag, all Edition 1 trucks were sold out 10 minutes after GMC's announcement. Related Video:

2023 GMC Yukon Denali Ultimate comes with more style, most everything else

First introduced on the Sierra line, the even more luxurious Denali Ultimate trim is coming to the 2023 GMC Yukon. It includes nearly every available feature for the regular Denali as standard, plus some unique design features. The Denali Ultimate is distinguished by its dark chrome grille and badging, features that cannot be added to any other Yukon model. It also gets the largest wheels yet for the Yukon: 22-inchers with painted, machined and polished sections. The interior is more impressive. Most of the surfaces are covered in leather, real wood and aluminum trim. The seat backs and the wood trim have topographical maps of Mount Denali. Metal badging is even added to the seat backs with the special trim level's name. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As for features, the Denali Ultimate comes with basically everything that's standard as well as what's usually optional on the regular Denali including magnetic shocks, huge screens, an 18-speaker sound system and massaging seats, among others. So this is one of the rare times where it actually is easier to list what's either an additional feature or just a preference. Naturally you get a choice of colors, and the trim level can be added to either the shorter Yukon or the longer Yukon XL. The standard engine is the gas-powered 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque. The 3.0-liter turbodiesel straight-six is an option with 277 horsepower and the same amount of torque. Both are coupled to a 10-speed automatic and four-wheel drive. Super Cruise with towing and automatic lane change capabilities is another option, a rear-seat entertainment system and a towing package. And that's it. Pricing hasn't been announced, but it's pretty clear this will be the most expensive Yukon trim. The final numbers will be coming this June. Deliveries begin this fall.