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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 GMC Acadia AT4 Review | A soft-roader in steel-toed boots

For carmakers today, the perfect lineup would be focused almost entirely on trucks and crossovers, favoring profitability at the expense of diversity. Just look at FCA’s Ram and Jeep showrooms. In the General Motors portfolio, that brand is GMC, with not a car to be found in its lineup and several body-on-frame offerings meant to take a serious beating. It should be a license to print money. But a lineup of trucks and SUVs isnÂ’t enough. Some folks want the rough-and-tumble edge of an off-road vehicle, albeit one that can still credibly serve duty in the school pickup line. Enter the AT4 trim level, an off-road package that spans the gap between the GMC's upscale professional image and the off-road oriented buyer. The 2020 GMC Acadia AT4 is the latest member of the family AT4 slots in between the mid-grade SLT and the range-topping Denali, but simply saying itÂ’s the second-most expensive Acadia variant isnÂ’t really doing it justice. If the SLT trim is understated, and the Denali trim opulent, the AT4 trim promises ruggedness and adventure – even if it canÂ’t deliver it.  The Acadia is definitely a soft-roader and AT4 doesnÂ’t do much to change that – itÂ’s effectively an appearance package. It adds a unique grille, 17-inch wheels and AT4 badges — all blacked out — plus a set of Continental TerrainContact A/T tires engineered to offer a comfortable ride while still enabling some off-pavement excursions. There are several unique interior treatments as well, including “AT4” embroidery on the seats, regardless of whether you go with the base upholstery or the upgraded perforated leather ($1,000) that was added to our test vehicle. Note that we didnÂ’t mention anything beyond the small wheels and meaty tires that would actually make the AT4 any better off pavement. ThereÂ’s no extra ground clearance (it remains a meager 7.2 inches), low range 4x4 system or suspension enhancement to be found here. This would be a departure from other GMC AT4 models, including the Sierra 1500 and upcoming 2021 Yukon, which get extra ground clearance, underbody protection and a rugged suspension, but it won't be an outlier. The similarly soft-roading Terrain AT4 has already been announced.  Yet, off-road models tend to get hammered with on-road handling and ride quality criticism and here's where the Acadia AT4 being more of an appearance package pays off.

NHTSA upgrades probe into 1.7 million GM vehicles over wiper failures

WASHINGTON — The U.S. National Highway Traffic Safety Administration (NHTSA) said Tuesday it is upgrading an investigation into 1.7 million General Motors vehicles for windshield wiper failures. The auto safety agency opened the probe in November 2018 to see if GM needed to expand a 2016 recall of 2013 model year Chevrolet Equinox and GMC Terrain SUVs to cover additional vehicles. The engineering analysis probe covers 2010-2012 and 2014-2016 Equinox and Terrain vehicles. NHTSA could demand a recall after it completes the probe. NHTSA said it has reviewed 1,900 complaints and reports related to the issue in the 1.7 million vehicles. NHTSA said it has seen elevated failure rates in the 1.7 million vehicles, even though GM said the recalled vehicles have "double the warranty rate and five times the complaint rate." GM said it will "fully cooperate to support their investigation. We do not believe these windshield washer systems are defective." The wiper failures that prompted the 2016 recall were attributed to water and debris intrusion into the windshield wiper assembly ball joints, leading to excessive wear and eventual detachment of the ball joint. GM said it was installing an improved windshield wiper motor and transmission assembly and relocating a drain hole at the base of the windshield. Related Video: