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GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

GM is kicking off the automotive Super Bowl commercial season with EVs and Will Ferrell. The ad highlights GM's new relationship with Netflix in which the automaker's many upcoming electric cars and trucks will appear. More specifically, the ad has Will Ferrell appearing in settings from major Netflix TV movies and shows such as "Army of the Dead" and "Squid Game," talking about how there's no reason not to have EVs there. And then he also appears with EVs in shows where they don't make sense, such as "Bridgerton" and "Stranger Things," but only to reassure people that Netflix won't be shoving new cars where they don't fit in. The GM lineup on display is pretty varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV, and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the "Stranger Things" part. Chevy hasn't said much about it beyond a teaser and saying it'll be a late addition to the line. It looks pretty much like the truck in the teaser with the black plastic front fascia and fender flares. But it gets different wheels, Trail Boss badges on the rear pillars, and a gloss black roof like the RST trim. Related video: 2024 Chevy Silverado EV | 2022 Chicago Auto Show

2022 GMC Sierra Preview | GM's 'premium truck' is actually now premium

Pros: Quiet and torque-rich Duramax diesel; big touchscreen on most trims; great trailering tech; versatile MultiPro tailgate Cons: Worse ride than most rivals; AT4X priced like a Raptor but doesn't go like a Raptor The 2022 GMC Sierra 1500 is GM’s upmarket half-ton pickup, with a supposed emphasis placed on interior quality and materials rather than bare-bones durability. Supposedly, at least. In reality, the most recent generation hardly lived up to that promise as it showed few upgrades over its Chevy Silverado sibling, which itself possessed a ho-hum, not-really-trying interior clearly overshadowed by Ram and Ford that at least match it in most other respects. It was particularly noticeable when comparing top trim levels. GMC's supposedly premium entry, and especially the Denali, just didn't cut it. That changes in a huge way for 2022. First, thereÂ’s not just one new and massively improved interior, there are two. The SLE, Elevation and SLT once again share their interior design with the Silverado, but that includes a more visually appealing design, better materials, smarter storage and a significant technology upgrade thanks to the standard 13.4-inch touchscreen running the user-friendly Android Automotive OS. The AT4 and Denali trim levels, including the new AT4X and Denali Ultimate, step things up even further with a different dash design and upgraded interior materials. The Ultimate definitely lives up to its name with a characterful and, yes, premium vibe that stands tall against the best of Ford and Ram. Other welcome updates include the option of Super Cruise on top trim levels and a massively more powerful base turbo four-cylinder engine (it produces more torque than the 5.3-liter V8!). Effectively, the 2022 GMC Sierra is now the truck it shouldÂ’ve been since the beginning of this current generation and definitely worth a look – especially if youÂ’re in the market for a premium truck. Now, a bit of housekeeping. While the massively updated model shown here is officially the 2022 GMC Sierra, thereÂ’s a chance you could come across something called the "2022 Sierra Limited.” That was just last year's truck with the 2022 model year stapled to it. There are many reasons for this, but suffice it to say, if you see a Â’22 Sierra Denali with the ugly robot-face dashboard (below right), youÂ’re looking at a Limited. Also, the availability of Super Cruise and other features have been hampered by supply shortages.

2022 GMC Hummer EV shows off accessories ahead of SEMA

As is the case with nearly every new off-roader on the market, the 2022 GMC Hummer EV will have a bunch of accessories available for personalizing the big electric pickup truck. In fact, GMC says that the total number of add-ons is close to 200. But for the SEMA show, it's sharing just a few of what it says are the more interesting accessories. Quite a few of these parts will take you a long way to turning the Hummer EV into an overlander. The most obvious is the roof-top tent that utilizes mounts on the roof and the bed. It looks quite large and roomy. Naturally, auxiliary lighting is available, too, including a 50-inch roof light bar and two smaller spot lights that mount ahead of the A pillars. For storage, there's a nifty swing-out toolbox, shown in the gallery as more of a tackle box, plus a battery-powered cooler and a bed-mount for a full-size spare tire. There's also a more traditional bed extender and simple bed rail-mounted rack. And just for fun, you can get a Kicker audio sound system built into the MultiPro tailgate to listen to your music. Not all the accessories are about utility, though. There are some visual enhancements such as the red decals shown in the gallery. They match other decals and badges available, and they're offered in bronze, too. There are some branded puddle lights on offer as well. These should be available around when the Hummer EV pickup goes on sale next year. Pricing for each part will surely vary, though exact numbers haven't been announced. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.