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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GM’s move to Woodward is the right one — for the company and for Detroit

Back in 2018, Chevy invited me to attend the Detroit Auto Show on the company dime to get an early preview of the then-newly redesigned Silverado. The trip involved a stay at the Renaissance Center — just a quick People Mover ride from the show. IÂ’d been visiting Detroit in January for nearly a decade, and not once had I set foot inside General MotorsÂ’ glass-sided headquarters. I was intrigued, to say the least. Thinking back on my time in the buildings that GM will leave behind when it departs for the new Hudson's site on Woodward Avenue, two things struck me. For one, its hotel rooms are cold in January. Sure, itÂ’s glass towers designed in the 1960s and '70s; I calibrated my expectations accordingly. But when I could only barely see out of the place for all the ice forming on the inside of the glass, it drove home just how flawed this iconic structure is.  My second and more pertinent observation was that the RenCen doesnÂ’t really feel like itÂ’s in a city at all, much less one as populous as Detroit. The complex is effectively severed from its surroundings by swirling ribbons of both river and asphalt. To the west sits the Windsor tunnel entrance; to the east, parking lots for nearly as far as the eye can see. To its north is the massive Jefferson Avenue and to its south, the Detroit River. You get the sense that if Henry Ford II and his team of investors had gotten their way, the whole thing would have been built offshore with the swirling channel doubling as a moat. This isnÂ’t a building the draws the city in; itÂ’s one designed to keep it out. Frost on the inside of the RenCen hotel glass. Contrasted with the new Hudson's project GM intends to move into, a mixed-use anchor with residential, office, retail and entertainment offerings smack-dab in Detroit's most vibrant district, the RenCen is a symbol of an era when each office in DetroitÂ’s downtown was an island in a rising sea of dilapidation. Back then, those who fortified against the rapid erosion of DetroitÂ’s urban bedrock stood the best chance of surviving. This was the era that brought us ugly skyways and eventually the People Mover — anything to help suburban commuters keep their metaphorical feet dry. The RenCen offered — and still offers — virtually any necessity and plenty of nice-to-haves, all accessible without ever venturing outside, especially in the winter, but those enticements are geared to those who trek in from suburbia to toil in its hallways.

2024 GMC Canyon AT4X AEV Edition pushes the limits even higher

The GMC Canyon AT4X is already a formidable off-road pickup truck, but now it’s getting even more capable with the addition of the 2024 GMC Canyon AT4X AEV Edition. If youÂ’re familiar with the Chevrolet Colorado ZR2 Bison, then by proxy youÂ’re familiar with GMCÂ’s version of it already. Like the bow-tie version of the pickup, the AT4X AEV Edition is lifted an additional 1.5 inches beyond the regular AT4X, giving it 12.2 inches of ground clearance, which is identical to the ZR2 Bison. You also get to work with a 38.2-degree approach, 26.0-degree departure, and 26.9-degree breakover angle. ItÂ’s fitted with AEV beadlock wheels wrapping 35-inch Goodyear Wrangler Territory mud-terrrain tires and uses hot-stamped boron steel skid plates for the radiator, steering gear, transmission, transfer case, fuel tank and rear differential. Appearance-wise, the AEV Edition sports a new front fascia with integrated fog lights and larger fender flares that facilitate the bigger tires. It uses AEV stamped-steel front and rear bumpers that include heavy-duty recover points, and the front bumper is compatible with a winch. The rear bumper (below) is particularly clever, as it has easily removable plastic corners that can be replaced with 10 millimeter-thick steel skid plates for a little extra protection on the trail. YouÂ’ll find an AEV in-bed mount for the spare tire, too, as the big 35-inch tire doesnÂ’t fit in the usual under-bed storage spot. GMC wasnÂ’t ready to provide hard numbers for payload or towing, but expect the Canyon AT4XÂ’s specs to go down in a similar manner as the ZR2 Bison that lost 230 pounds of payload capacity and 500 pounds of towing. And yes, the AEV Edition retains the AT4XÂ’s high-output four-cylidner that produces 310 horsepower and 430 pound-feet of torque. You get all the other AT4X goodies, too, including things like the Multimatic spool valve shocks and electronic-locking front and rear differentials. It also gets the sweet off-road launch control system that initially debuted on the Bison that can adjust power in real-time based on the traction available off-road. On the inside, the AEV Edition adds three standard auxiliary switches that you can hook up off-road or overlanding accessories to. The truck is also fitted with AEV-embroidered headrests and AEV all-weather floor liners. Pricing for the AT4X AEV Edition isnÂ’t available quite yet, but GMC says itÂ’s expected to be available for customer orders later this year.