1996 Gmc K1500 Sierra Sle Standard Cab Pickup 2-door 5.0l on 2040-cars

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Overland Expo's GMC Sierra AT4X is an Aussie-style ultimate overlander

Overland Expo is a caravan of companies producing everything one could need or want for overlanding. So what better what to showcase the kind of hardcore overlander possible by dipping into that parts caravan than to build just such an overlander? That's what the Expo did in creating its second Ultimate Build, based on a 2022 GMC Sierra AT4X. Overland Expo said it chose the Sierra for the 6.2-liter V8 with 420 horsepower and 460 pound-feet of torque because it wanted to "go bigger and more extreme" than its first build last year, which was based on a Toyota 4Runner TRD Off-Road. This Sierra trim was chosen over its AT4 sibling due to the extra dose of rugged, like the Multimatic spool dampers that provide about an inch more suspension travel front and rear, and the front and rear locking differentials. The Denali-like luxury isn't a bad thing to have, either. The only performance mods are a MagnaFlow cat-back exhaust, Firestone Ride-Rite air springs at the bag and 17-inch Icon Dynamics wheels on 33-inch 33 Firestone Destination Mud Terrains replacing the stock 18-inchers on Goodyear Wranglers.   Rig builder Mule Expedition Outfitters tapped more than 21 exhibitors for components, and spent "hundreds of hours" putting them all together seamlessly. The most eye-catching swap comes from the MITS Alloy three-foot canopy and tray that replaces the pickup bed. MITS is an Australian company, hailing from the land that also gives us overlanding powerhouses like ARB and Old Man Emu, and this is a popular outback-style rig. In addition to the storage areas on the sides and underneath, the canopy holds a Dometic refrigerator, Green Goat Outdoors camp kitchen and an eight-gallon water can that feeds a Geyser Systems shower. A solar panel on the roof routes power to a pair of lithium-ion batteries in the canopy as well, their output controlled by a Redarc RedVision Manager30.  There are plenty of Rigid lights for avoiding trouble, and a Forrest Tool Max Tool Kit plus GoTreads for when trouble inevitably appears anyway. The crew cab should hold plenty of gear, but anything else that needs to be stored outside will go in a set of 3D dry bags.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2021 GMC Canyon gets AT4 trim and a 'more upmarket' Denali

The AT4 train continues at GMC, with the 2021 Canyon AT4 climbing to altitude in Vail, Colorado, to announce its arrival. The off-road package, teased during the Sierra HD launch last year and already rolled out on the Sierra and Acadia, replaces the Canyon All Terrain trim. The rectangular grille goes away, the new rig picking up a larger, Sierra-like grille with a dark chrome surround and vertically-oriented fog lights. And because nothing says off-road badass like red recovery hooks, of course there's a pair peeking out from under the tweaked lower bumper. Otherwise, all the All Terrain kit carries over, like the tuned suspension with Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac® tires on 17-inch aluminum wheels. Inside, the headrests are embroidered with AT4 logos, and Kalahari stitching is exclusive to this trim. GMC also announced a more polished Denali trim, without providing any photos. The coming pickup adopts a grille with a "more sculpted and layered pattern," plus five-inch chrome assist steps, and 20-inch Diamond Cut aluminum wheels that we'll assume come in a different pattern than the current 20-inch Diamond Cut aluminum wheels. The cabin goes upscale with open-pore ash wood trim and aluminum trim, a new Cocoa/Dark Atmosphere color theme, and unique stitching. Both the AT4 and Denali offer the same two engine choices. There's either the 3.6-liter V6 throwing out 308 horsepower and 275 pound-feet of torque, shifting through an eight-speed automatic, or the 2.8-liter Duramax diesel producing 181 hp and 369 lb-ft, shifting through a six-speed auto. The 2021 trucks will be available later this year, pricing to be announced closer to the on-sale date. The 2020 Canyon All Terrain starts at $37,695, the 2020 Canyon Denali starts at $41,595. Featured Gallery 2021 GMC Canyon AT4 View 11 Photos Related Gallery 2021 GMC Canyon AT4 View 11 Photos GMC Truck Luxury Off-Road Vehicles