1994 Gmc K1500 Pickup 4x4 on 2040-cars

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GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

GM is kicking off the automotive Super Bowl commercial season with EVs and Will Ferrell. The ad highlights GM's new relationship with Netflix in which the automaker's many upcoming electric cars and trucks will appear. More specifically, the ad has Will Ferrell appearing in settings from major Netflix TV movies and shows such as "Army of the Dead" and "Squid Game," talking about how there's no reason not to have EVs there. And then he also appears with EVs in shows where they don't make sense, such as "Bridgerton" and "Stranger Things," but only to reassure people that Netflix won't be shoving new cars where they don't fit in. The GM lineup on display is pretty varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV, and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the "Stranger Things" part. Chevy hasn't said much about it beyond a teaser and saying it'll be a late addition to the line. It looks pretty much like the truck in the teaser with the black plastic front fascia and fender flares. But it gets different wheels, Trail Boss badges on the rear pillars, and a gloss black roof like the RST trim. Related video: 2024 Chevy Silverado EV | 2022 Chicago Auto Show

2019 GMC Sierra 1500 spied in base trim level

When the 2019 GMC Sierra 1500 half-ton pickup was revealed, it was shown in the ultra-deluxe Denali trim with its carbon fiber bed and trick tailgate. And thanks to spy shots, we've been able to see the more modest SLE a few months ago. Now we get to see it in the most plain work truck iteration thanks to the above photos. This Sierra doesn't appear to have any trim designation. The SLE we saw had a badge in the lower left of the tailgate, but none appear on this except "Sierra." This fits with the current trim scheme for the Sierra, which calls the basic one simply by its model name. In addition to less badging, this Sierra ditches most of the chrome found on other trim levels. The grille insert is plain black plastic, as are the fender vents, door handles and window trim. There aren't engine badges, either. Currently the only engines announced for the Sierra are the gasoline 5.3-liter and 6.2-liter V8s and the diesel 3.0-liter six-cylinder. We would assume from the basic nature of this truck that it has the 5.3-liter V8. Nothing has been announced about a gasoline V6 for the new generation of Sierra and Silverado pickup trucks, despite a 4.3-liter V6 still being available on the 2018 model. Also, since this is a base Sierra, the bed is all steel and the tailgate is one big panel. Pricing still hasn't been revealed for the Sierra. But this and the other Sierra trims will go on sale in the fall, with pricing likely announced sometime in-between. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.