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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM Defense shows Hummer EV-based military truck concept

GM Defense wants to convince the U.S. military that it has even more of what the military needs. During this week's Modern Day Marine 2023 exposition in Washington, D.C., GM Defense showed a new tactical vehicle concept based on the GMC Hummer EV platform. Called the Electric Military Concept Vehicle (eMCV), it uses the same Ultium platform and drivetrain as the retail Hummer EV. That means a 200-kWh battery (usable) powering three motors making 1,000 horsepower, with the two motors in back capable of torque vectoring, the single motor in front fitted with a locking diff. Upgrades over the dealership version include Fox shocks working larger 37-inch tires and heavy-duty brakes. The redrawn front and rear bumpers improve approach and departure angles. The tube chassis and lack of body panels would shed some of the Hummer's prodigious weight, nevertheless, range is reduced as a result of the other mods that reduce aerodynamic efficiency. Among said mods to the six-seater is a 46-inch gun ring and a swing side-arm mount when it's time to clock in. The estimated range drops to 300 miles from the 329 on the retail Hummer EV. Being mostly electric – more on that in a moment – the eMCV has features Silent Drive and Silent Watch driving modes could get fighters on-station with minimal noise.Plugged into a fast charger capable of 350 kilowatts, GM Defense says 12 minutes gets 100 miles of range. But when silence isn't a necessary factor, this is a series hybrid. GM Defense added a 12-kW diesel generator that can provide "limited charging and propulsion," which could also help charge "mission-critical equipment." A while back, the Army purchased a commercial Hummer EV for evaluation. The military didn't request this new concept, a GM Defense spokesperson telling Defense News it was built as a sign of potential. "We're trying to showcase what is in the realm of the possible just so we can get the discussion going and help shape [the military's] future requirements," the spokesperson said. "They get to see the different sizes and how to customize it, the different options." The eMCV sat on the trade show floor next to GM Defense's All-Electric Military Concept Vehicle, a Chevy Colorado-based Infantry Squad Vehicle (ISV) powered by a 60-kWh battery juicing an e-crate motor with 200 hp and 266 pound-feet of torque. The eISV was also built as a demonstrator without military input.

GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.