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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

GMC Envoy could be returning as GM files for 'Envoy' trademark

The GMC Envoy could be on its way back, if a recent GM trademark filing is any indication of the future. To be exact, GM's trademark filing is for the name "Envoy," and is applicable to "motor vehicles, namely, sport utility vehicles, engines therefor and structural parts thereof." A victim of the recession and high gas prices, the original Envoy – related to the Blazer, and more recently the TrailBlazer and similar GM SUVs – was discontinued after the 2009 model year. In today's SUV-happy market of low gas prices, unearthing the somewhat familiar Envoy name makes a certain amount of sense. As soon as gas prices start trending in the other direction, we'll all be saying the opposite, though. What this SUV will take shape as is the big question now. With the Chevrolet Blazer well and truly on its way, there's every reason for a GMC version of Chevy's stylish new crossover sporting the Envoy name. Another, less likely, possibility is a Traverse-sized vehicle to slot between the shorter Acadia (10 inches shorter than the Chevy Traverse) and the body-on-frame Yukon. GM could come out of left field and make the Envoy a Buick too. It fits the bill with the "En" beginning, and Buick undoubtedly has crossovers in the works. We think that's even more unlikely, but it's important to remember that we're still in the speculation phase. Soon we'll drive Chevy's new Blazer, and perhaps have more news then. Check in next week for that. Related video:

2022 GMC Canyon gets a few tiny changes

After overhauling the GMC Canyon lineup into Elevation Standard, Elevation, AT4, and Denali for the 2021 model year, GMC has sprinkled just a few changes on the 2022 Canyon. The midsized pickup's appearance outside and inside doesn't change. The sole alteration in the cabin is that wireless charging won't be come standard on Denali next year, but be an option. That could be GM making lemonade out of lemons, telling customers that if they want hard-to-find semiconductor chips then they're going to have to kick in more dough. The only other change is a new gloss black aluminum spare wheel for the AT4 trim when specced with a Crew Cab and a short bed. This rim replaces the steel spare wheel that remains standard fit on Elevation, Elevation Standard, and Denali. And anyone looking for the High Elevation Package will need to look for it by its new name, the Elevation Premium Package. The Denali Black Edition Package is new for next year for $2,295 on gas-powered models that aren't fitted with the Power Package or the Cat-Back Performance Exhaust. On the exterior, this adds five-inch black assist steps to replace the chrome units, black chrome exhaust tips instead of polished tips, and 20-inch low-gloss-black aluminum wheels with black GMC logo center caps. Inside come premium all-weather floor mats taking the place of the carpeted mats. The current, second-generation Canyon doesn't have long to live, with the third-generation pickup expected for the 2023 or 2024 model year. Spy shots from earlier this year make us think the Canyon and its Chevrolet Colorado twin will pick up styling to emphasize their connection to GM's larger half-ton pickups. Rumor also has it that the Silverado will donate what may be the new midsizer's only powertrain, a turbocharged four-cylinder engine — the new corporate 2.7-liter turbo in this instance. That 310-horsepower mill would supplant both the 2.5-liter four-cylinder 3.6-liter V6 gas engines now available, and the 2.8-liter Duramax diesel. It does, however, appear that GMC will get its own version of the Colorado ZR2, spy shooters catching a camouflaged, high-rise Canyon on a set of Multimatic DSSV dampers. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.