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GMC could have used Jeep's prized grille design on its born-again Hummer

General Motors confirmed it's bringing the Hummer nameplate back on an electric, GMC-badged pickup by publishing a dark photo of its front end. The battery-powered drivetrain under the sheetmetal represents a tectonic shift, but we noticed another flagrant break with tradition: it wears six slot-like inserts instead of seven like on every previous Hummer and countless Jeeps. Adding an extra slot wouldn't have landed GMC in hot water. The seven-slot grille has historically been associated with Jeep, and the company proved it's willing to go to significant lengths to ensure another automaker — especially one it perceives as a rival — doesn't use it. Parent company Fiat-Chrysler Automobiles (FCA) bitterly sued Mahindra over the Roxor's design, including its five-slot grille, and won in 2019, forcing the Indian firm to unveil a redesigned side-by-side for the 2020 model year. And yet, stylists would have very likely been able to get away with it on the Hummer. While General Motors owns Hummer, the brand traces its ancestry to 1970, when American Motors Corporation (AMC) purchased Jeep from Kaiser and changed the name of its General Products Division to AM General Corp. The division manufactured the rear-wheel drive, CJ-based DJ for the United States Postal Service and began developing the Humvee in 1979. Jeep and AM General went their separate ways when Renault began investing in AMC. Foreign companies weren't allowed to own defense contractors, and AMC had more to gain by gradually selling out to Renault than by keeping AM General, so it divested the division to LTV Corporation in 1983. Humvee production started shortly after, but no one protested its seven-slot grille because there was no risk of it stealing sales from a comparable Jeep model. It was manufactured exclusively for the U.S. Army, and civilian sales weren't planned. H2SUV View 4 Photos The original civilian Hummer released in 1992 must have raised more than a few eyebrows but, here again, it didn't directly compete with one of Jeep's off-roaders, so no one complained. It was huge, correspondingly expensive, and its portal axles made the YJ-generation Wrangler wet its pants. It's the H2 concept (pictured above) unveiled at the 2000 Detroit Auto Show that set off alarm bells in Auburn Hills. DaimlerChrysler's lawyers counted the slots in the chrome-plated insert that dominated its front end and shuddered when they reached seven.

Here's how Detroit is selling more luxury vehicles than Germany and Japan

Now there's an attention-grabbing headline, eh? Although the answer to the riddle - pickup trucks and SUVs - might be somehow deflating, the numbers involved deserve a going over. According to TrueCar's figures (click on the table to enlarge), six of the year's ten best-selling vehicles in the US that sell for a transaction price above $50,000 are body-on-frame, and the Mercedes-Benz E-Class is the only foreigner to crack the top five. Every enthusiast knows that pickup trucks are 'Murica's most popular vehicle by a colossal margin, and there have been plenty of reports about the popularity of luxuriously appointed trucks and SUVs, but compare these figures from TrueCar: 70 percent of Chevrolet Tahoe sales have a transaction price above $50K, and The Bowtie is expected to make $3.9 billion in revenue on 66,945 predicted high-dollar sales; 95.1 percent of E-Class sales break $50K, so the German company will make $4.0 billion on 67,006 predicted sales in that pricing sphere. It's about the only time you'll see the Tahoe ranked right next to Mercedes' bread-and-butter sedan. Ram is ahead of those two with $4.2B coming from $50K-plus sales. The Ford F-Series does almost as much revenue as the next three combined, with an expected $10.8 billion coming from sales of trucks over $50K - more than a quarter of the model's total sales, when a base F-150 can be had for about $26,000. Yes, the Germans make a lot more money on fewer sales, but considering the comparison, the bottom line isn't too troubled by such facts. Weighing like-for-like, the full-size Ford walks it in every category; elsewhere, the Chevrolet Silverado outsells the Ram, but the Ram outsells the Chevy by 6.7 percent above $50K. And for all the flak GMC takes over swapping out grilles, the Sierra also outsells the Chevy in the well-appointed segment, 16.1 percent of sales versus 11 percent – the Professional Grade brand is a huge profit center for The General. You'll find more info in the TrueCar press release below. TrueCar finds pickup trucks far outsell premium brands among top 10 vehicles over $50,000 Ford F-Series pickup sales over $50,000 surpass combined BMW 3, 5, 7 Series luxury car sales SANTA MONICA, Calif. (December 10, 2014) - TrueCar, Inc., the negotiation-free car buying and selling platform, finds mainstream pickup trucks and sport-utility vehicles dominate U.S.

U.S. Army purchases GMC Hummer EV for Light Recon Vehicle testing

The military has been analyzing alternative powertrains for a while, and working with GM vehicular products in that field for at least seven years. In 2016, we got a look at a rebodied Chevrolet Colorado ZR2 with a hydrogen fuel cell powertrain developed by GM and the US Army Tank Automotive Research Development and Engineering Center. In 2017, the automaker created its GM Defense division, winning two contracts for conventionally powered trucks in 2020 and 2021. The Detroit Free Press reports that alt-energy is heavy in the frame, the Army having opened a bid for an electric Light Reconnaissance Vehicle (eLRV). Ten companies showed up with product for a demo last year, at least two of which were electric. The U.S. military's largest branch already purchased a single Canoo EV for testing, now it's also bought a new GMC Hummer EV. It's possible that the specific capabilities of an EV are responsible for the Army's quest. The branch canceled its previous LRV program in 2016 that intended to replace the Scout HMMWVs, which were purpose-built versions of the ubiquitous old Hummer. Military.com wrote that the parameters for that search were a rig that could "carry six soldiers, with a total payload 2,100 pounds. The vehicle must not exceed 11,669 pounds so it can be carried internally or sling-loaded by a CH-47 Chinook helicopter. The vehicle must be capable of mounting a weapon system, such as a 30mm cannon, which can engage targets accurately at a range of at least 1,000 meters." Last November, CNBC reported GM Defense was working on a Hummer EV-based military vehicle. Hummer being Hummer, it's likely GM began exploring the martial route once it greenlit the return of the brand. Last year, Defense Secretary Kathleen Hicks told CNBC, "Electrifying the non-tactical fleet, that’s a no-brainer," but the search for an eLRV signals an eye on something more intense than shuttling troops. Breaking Defense reported in 2020 that the Army was "working with a non-profit consortium of more than 200 companies and universities developing clean transportation technologies, CALSTART." Task and Purpose said the Army's brief for eLRV missions was, "'enhanced mobility, lethality, protection, mission load capacity, and onboard power' for six soldiers to conduct both mounted and dismounted reconnaissance and surveillance missions for Infantry Brigade Combat Teams." That's not necessarily frontline service, but it's not necessarily a garrison shuttle, either.