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2020 GMC Sierra Heavy Duty teased, and you better believe there's a huge grille

Chevrolet has shown us a few photos of its redesigned Silverado Heavy Duty, and today we score our first teaser of the GMC Sierra version of this truck. The most controversial feature of the Silverado HD has to be its massive grille, and the Sierra appears to be no different. Just from this photo of the face, we can already tell it's going to be as bold, some might say gaudy, as the Chevy. We'll have to wait awhile to see it all, though, as GM says the Sierra HD will be making its debut in the second half of 2019. It's no Supra teaser campaign, but this one is already starting out pretty early for a work pickup truck. As far as features and technical details go, mum is the word for now. However, we can assume the Sierra will be nearly identical with the Silverado HD powertrain-wise. We know two engines will be offered on that truck, one being a gasoline V8 and the other a Duramax turbodiesel V8 — the former will be mated to a six-speed automatic, while the latter gets the 10-speed auto. Even though it isn't out yet, the torque figure is already less than the Ram and Ford heavy duty trucks at 910 pound-feet from the diesel. The Ram Heavy Duty just revealed at the Detroit Auto Show scores a whopping 1,000 pound-feet of twist in the torque department. We'll know more about the Sierra HD when the Silverado HD presumably gets revealed with full details at the 2019 Chicago Auto Show at the beginning of February. One thing's for sure: If you want chrome and lots of it, you're gonna get it with the 2020 GMC Sierra HD. 2020 Chevy Silverado HD View 5 Photos Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2020 GMC Sierra 1500 Interior Driveway Test | Still lagging behind

GM has caught nothing but grief for the interiors of its full-size pickups since they were redesigned. Some of it is about perspective. Ram blew everybody away with the new 1500’s interior, but it's not like the Ford F-150 is embarrassed by it. Chevy and GMC are. Even a top-shelf Sierra Denali doesnÂ’t live up to the luxurious environment its price tag would promise.  The trim of Sierra we're testing is an AT4, though. ThatÂ’s the light off-roading version of the Sierra thatÂ’s mechanically the same as the Silverado Trail Boss we recently reviewed. Looking at the interior from a pure functionality standpoint, the Sierra is perfectly fine at performing its truck duties. The seats are wide, flat and comfortable. It has huge armrests on both sides so you can stretch out as much as your truck stretches the boundaries of the road (seriously, this thing is huge). All the buttons in the center stack are well-labeled, easily found and big enough to stab away at without hitting the wrong one. It even has a volume and tuning knob. Yeehaw!  But look at the design. And the styling, or lack thereof. ItÂ’s plain and lacking in imagination. The whole center stack is just one big slab of black plastic, and the only splashes of color or style to distinguish it visually are bits of silver surrounding knobs and bits of gray surrounding air vents. That's certainly not enough to make it attractive. There are token pieces of "wood" inserted on Denali models, but they're almost hidden away along the center console and doors.  The screen looks as if itÂ’s scrunched into the top of the stack due to the vents curving in on both sides, making it look smaller than its perfectly acceptable 8-inch size. That just makes it more obvious that GM doesn't offer something to challenge the gigantic 12-inch optional screen on the Ram 1500. Not good, because size does matter when it comes to trucks, even if it's measured in a touchscreen's inches rather than engine displacement. LetÂ’s not discount how good all of the tech is in the Sierra 1500, though. GMÂ’s infotainment software that runs on the screen is glitch-free and runs like lightning through screens and menus. The performance is impressive, and of course both Apple CarPlay and Android Auto are on board.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."