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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2019 GMC Sierra Denali First Drive Review | The more things change...

ST. JOHN'S, Newfoundland — Canadians love their GMCs. Both anecdotal and statistical evidence supports this. In certain areas of Canada, the Sierra outsells the Chevy Silverado. But in this area of Canada, Cape Spear, the morning fog and salt air are thick. This is the most eastern point in Canada, and the most eastern point of North America if you don't count Greenland. We woke up early and drove to the coast in the new 2019 GMC Sierra Denali, hoping to catch what was promised to be an absolutely spectacular sunrise. The sunrise was a no-go thanks to the fog, turning the sky into a grey mist that melted into the Atlantic. Still, if the world had an edge, this is what it would look like. Driving in an inspiring place like this invites introspection, and since we're in an GMC Sierra, why not examine the brand's place in the world? Recall that for years, a GMC showroom was just packed with slightly more expensive versions of other GM products. Badge engineering, if you will – a dirty word in our business, applied to such notable machines as the Cadillac Cimarron, Buick Terraza, Chevy Aveo and Saab 9-7X. Things, at least on the surface, seem to be changing. GMC says it's making a concerted effort to differentiate its product portfolio from the rest of GM, but the results have been mixed. The brands were supposed to have less product crossover. There's no GMC version of the Chevy Traverse and, initially, there was no Chevy equivalent of the GMC Acadia, though the new Blazer kills that advantage. The Equinox and Terrain are still basically the same vehicle, as are the new 2019 Silverado and 2019 Sierra. At least the two trucks look decidedly different. There's still a family resemblance, but most of the bodywork has been changed. Where the 2019 Silverado adopted some curves, the Sierra stuck with straight lines. Compare things like the headlights, wheel wells and doors. The Sierra still has a massive grille and — aside from the AT4 off-road trim — packs on as much chrome as a 1958 Cadillac, but that's what customers want these days. The Ford F-150 and Ram 1500 are no different in this regard, packing lots of chrome, hard edges, and frontal areas that would give passenger trains a run for their money. At first glance, you'd be hard pressed to tell the Sierra and Silverado's interiors apart from both each other and the outgoing models. It's basically the same design, though the Sierra makes do with some slightly nicer materials.

Chevy Tahoe-to-K5 Blazer conversion shop renders Jimmy option

Back in 2019 we told you about a truck that looked like a K5 Chevy Blazer, but was actually a modern late-model Tahoe underneath. It was the product of Arkansas shop Flat Out Autos, which reskinned modern GM full-size SUVs to look like their predecessors. Now, the same shop is planning to release a GMC version, converting Yukons to Jimmys. We were impressed by Flat Out's workmanship, beautifully blending the lines of the Blazer into those of the Tahoe. The result was a cohesive design, not just a panel swap. It clearly required a lot of work, which helped justify the $69,000 price tag, not including the cost of the donor Tahoe. FlatOut Autos GMC Blazer Tahoe reskin 01 View 11 Photos At least one new owner was so impressed that they recently purchased four identical Blazer conversions at once. The quadruplets were all finished in blue with a white roof and all based on brand-new 2020 Tahoes. Obviously, with such demand it was only natural for Flat Out to explore other options. On Facebook the company said it was working on a 1972 version with an eggcrate grille. Now, they've also released a rendering paying homage to the K5 GMC Jimmy. The Jimmy conversion uses the original's quad-headlight face, crosshair grille and GMC badging. Like the Blazer conversion, it adds chrome bumpers and milled door handles while adapting the original's 2-door design to the new truck's 4-door body. The rendering only shows the front three-quarter view, but presumably a new carbon fiber rear door would have to be created as the Blazer's says "Chevrolet" across the back. Flat Out says that all the modern conveniences found on the donor Tahoe will work on the conversion, including parking, blind spot and lane keeping sensors. If you have the coin, it's a great way to have retro style without giving up modern safety and performance. The new Blazer has been disappointing to many fans that had hoped for a Bronco-like SUV. Instead, GM gave us a crossover. The Flat Out conversions might be a good compromise, and expanding it to the GMC brand only makes sense. Obviously there's no requirement to use a GMC Yukon as the donor vehicle for the Jimmy, as it's functionally identical to a Tahoe, but wouldn't you want to keep it in the family? Related Video: