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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2024 GMC Acadia gets bigger, goes entirely turbocharged

For an entire generation now, the GMC Acadia, the brand's largest unibody SUV, has sat in an unusual zone in between the typical midsize two-row and large three-row segments. But the completely redesigned 2024 Acadia is stepping confidently into the latter camp, growing to roughly match its cousin, the also fully redesigned 2024 Chevy Traverse. And adding to its greater size and performance, the Acadia brings unique exterior and interior design. The size increase is impressive. The wheelbase has grown 10.6 inches, overall length by 8.4, and overall height by 3.2. GMC claims this has increased cargo space by 80% and second-row seat room by 27%. These changes all make it about the same size as the Chevy, too, instead of a smaller option.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. That doesn't mean the two look the same, though. The front fascia clearly borrows heavily from the GMC Sierra 1500 with a tall grille and C-bracket headlights. The flanks really depart from the aggressive shape of the Traverse. It also skips the fat C-pillar. GMC designers noted they specifically worked to reduce the size of that pillar, in part to improve visibility for third-row passengers. Conversely, the D-pillar is relatively large and is finished in body color to reveal it. But to keep it from looking overly large, there's a black plastic panel that helps give the rear window a bit of a wraparound effect. The taillights also have a gloss black panel to blend them into the rear window area and reduce the visual mass of the hatchback. The interior is the biggest differentiator between the Traverse and Acadia, though. The entire dashboard is unique to the Acadia. The 11-inch instrument display sits under a cowl that extends horizontally to meet the unique vertical 15-inch infotainment screen. That screen overlaps a squared-off, horizontal dash design, and it's flanked by vertical air vents. The Acadia picks up a column-mounted shifter, too, freeing up space for storage in the center console. There are practically no parts directly pulled from other GM products. And unlike GM's upcoming EVs, the Acadia will have Apple CarPlay and Android Auto functionality. Individual Acadia models even have unique features. The luxury Denali trim and off-road focused AT4 trim both return. The AT4 stands out the most with an extra inch of ground clearance in part from the all-terrain tires on 18-inch wheels.

2024 GMC Sierra EV Denali Edition 1 reservations closed

Reservation slots for the 2024 GMC Sierra EV Denali Edition 1 are gone. As is the case with just about every vehicle that can be reserved, regardless of cost, there weren't enough slots to satisfy the initial rush. Carscoops noticed the situation first, getting confirmation from GMC that the only avenue remaining for now is to get on a waitlist. GMC's page for the Sierra EV affirms the same, declaring "Reservations are currently full" for the Denali Edition 1. Doing so meant putting down a $100 refundable deposit, a nominal sum that anyone could back out of, but we know by now that market conditions mean between reservation holders and the waitlist there are plenty who will conclude the transaction. Duncan Aldred, head of GMC and Buick, said so himself, telling Automotive News, "It's pretty amazing. A few years ago, when we were planning Hummer, the amount of vehicles sold over $100,000 in the entire industry was not that many. Now, that has radically changed in the last three years. There's been a rapid increase in vehicle prices and there's been an even quicker rise at the top end. We expect to sell out really quite quickly." The Sierra EV Denali Edition 1 comes loaded with quilted seats, real wood trim, Super Cruise, and two motors making a combined 754 horsepower and 785 pound-feet of torque, and starts at $108,695. We don't have a number to put to the phrase "sell out," though. As GM did with the Cadillac Lyriq and Chevrolet Silverado EV, reps wouldn't divulge production caps. Aldred did admit that the reservation number is below 10,000. Two more Sierra EV trims are coming, but they're not due until 2025. That starts with the base Elevation trim bringing an MSRP around $50,000. Note, that MSRP is the prediction now. Three years is a long way away. When reservations open to the public for the standard Sierra EV Denali expected in 2024 and the following trims, GMC plans to keep a tight lid on the pot. Remember, with the Hummer EV, GMC took so many reservations that current production rates mean the automaker won't clear the list for years. Production rates will climb, certainly. However, GM builds the pickups and its Cruise Origin delivery vehicle at its Factory Zero, and there are already 110,000 Silverado EV reservations alone to get through.