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GM reportedly recalling select 2014 Silverado, Sierra pickups over airbag issue

General Motors is recalling 843 2014 Chevrolet Silverado and GMC Sierra Crew Cab pickups, due to a fault with the vehicle's airbags. According to GM, the airbags may not inflate properly in the event of a crash. There haven't been any crashes or injuries associated with this recall, which is always good. Naturally, repairs will be free of charge, and GM will begin contacting affected owners soon.
GM has a lot hanging on the 2014 Chevrolet Silverado and GMC Sierra. Not only is it banking over $12,000 per vehicle on these trucks, as reported by Automotive News, but GM is counting on the Sierra and Silverado to take the fight to cross-town rivals Ford and Ram. The F-150 and Ram 1500 have been on a tear over the past few years, with fresh updates, advanced powertrains, and plenty of solid press while the GM trucks have been waiting for the 2014-model-year upgrades.
It's still entirely too early to judge the Sierra and Silverado, particularly as those 843 recalled trucks make up barely two percent of the over 40,000 units moved so far. But, as AN rightly states, these trucks are the most important vehicles to come out of GM since bankruptcy, with about 60 percent of global profits relating to pickups and SUVs. Starting an introduction of such a big product with a recall, however small, is not the preferred way to do things.

Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

GMC looks to space with the Hummer EV Omega Edition

The Hummer EV is nothing if not outlandish. Everything about it is over the top, from its size to its weight, but the folks at GMC felt it needed something more to stand out. Enter the 2024 GMC Hummer EV Omega Edition, an enormous matte blue vehicle with unique features and an exclusive price tag. The special edition builds on the 3X truck and SUV models with a unique Neptune Blue Matte paint color and black exterior trim pieces. It also brings an off-road package, exclusive 18-inch wheels, the MultiPro tailgate with a Kicker audio system, unique interior carpeting, and a transparent roof. In addition to the wheels and 35-inch mud-terrain tires, the off-road package brings underbody skid plates and additional off-road camera views. GMC said it took inspiration for the Hummer EV from the “endless expanse of space,” which is likely true since the vehicle is about as efficient as a Saturn V rocket. Interestingly, the automaker is using the Miami Grand Prix as the launchpad for the EV, offering 0-60 sprints to invited attendees at the event. The Hummer EV Omega Edition Pickup gets a 24-module battery and starts at $149,995, while the SUV gets a 20-module battery and a $139,995 starting price. The hard-to-get EV is exceedingly rare in its standard form, and the Omega Edition is only available to existing order holders, so itÂ’s unlikely any of us will see the unique blue 'ute anytime soon. Despite its ridiculousness, the Hummer EVÂ’s wait list extends into multiple years for some buyers. GMC took thousands of orders and only built 1,000 units in March, so you can see how wait times quickly pile up. That said, production nearly doubled between February and March, giving hope to impatient order-holders. ItÂ’s not possible to place an order at this time, so if you donÂ’t have a reservation already, it might be time to look at a different EV. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.