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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

2023 GMC Sierra AT4X could swipe a few parts from the AT4X AEV

GM recently expanded its collaboration with American Expedition Vehicles beyond the Bison herd with the 2023 GMC Sierra AT4X AEV. This Jimmy takes matters further than the standard AT4X by increasing ground clearance, approach and departure angle, and breakover angle, improvements made possible by new stamped steel bumpers and a set of 33-inch mud-terrain tires wrapping 18-inch AEV Salta wheels. GM Authority says the AT4X AEV won't be the only Sierra to get special parts, crediting sources for the news that the standard 2023 Sierra AT4X will get some of the equipment from the special trim. According to the report, at some point for the coming model year, the off-road-focused Sierra will bolt on the AEV's stamped steel front and rear bumpers, stamped steel front skid plate, and 33-inch Goodyear mud terrains. If this is true, it's an intriguing move; the equipment list is nearly everything found on the proper AEV model. Going by that list, the only bits left off would be four additional skid plates, wheels, gloss black door handles, gloss black tailgate accent, and AEV logos. Judging from the GMC retail website, the grille that debuted on the AT4X AEV will also be on the standard AT4X.  GMC hasn't announced pricing for the 2023 range yet. The pickup will be carryover, but we would expect various well-known issues to increase the $78,300 price of the regular AT4X over the 2022 model. GMA believes "it's reasonable to assume" that a standard 2023 Sierra AT4X with some AEV parts would go up even more, whenever it hits the market — and this is on top of the Sierra's $1,500 price increase from making OnStar standard equipment. And after that, of course, the proper AT4X AEV would be more again.

Chevy Express 1500, GMC Savana 1500 get the axe

Fans of truck-based, light-duty vans can officially pour one out for the Chevrolet Express 1500 and GMC Savana 1500, as General Motors has officially put its long-serving big/little rigs out to pasture. Things aren't quite as sad as they sound, though. The heavier-duty 2500 and 3500 vans will soldier on, in order to duke it out with the largest members of Ram ProMaster, Ford Transit and Mercedes-Benz Sprinter families.
The move does seem to make a lot of sense. According to GM, customers only purchase the 1500-spec Chevrolet 23 percent of the time, while the GMC captures a mere 7 percent of the Savana family's sales. With numbers like that, it's no shock that GM thinks it can shift some of its buyers into its van family's more capable variants. "We knew we could move a lot of our 1500 customers into 2500-series territory," said GM's Joe Langhauser, the product manager for the company's full-size vans.
It's not just simple sales figures dictating the move, though. The 1500 line is taking up some valuable factory space that will be better spent on an eagerly anticipated new product.