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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2018 GMC Acadia with 'Christmas Aero' modification gets in the wind tunnel

Tis the season of "Big" - big cheer, big parties, big bowls of eggnog, big decorations, and when it comes to your family hauler, big drag. Festive drivers who festoon their crossovers, minivans, and SUVs with wreaths, Rudolph noses, fuzzy antlers, and rooftop Christmas trees undo the years of work that car engineers devote to fractional gains in fuel economy. To put numbers to such fuel-guzzling madness, GMC started with a 2018 Acadia, optioned it with the Xmas Aero Package - both Standard and Plus versions - put it in Lockheed-Martin's wind tunnel. The resulting dip in fuel economy results probably won't surprise anyone who's used a roof rack - or, for that matter, their car's air conditioning. However, it might surprise you to find out which seemingly substantial decoration had no effect, and which seemingly innocuous decoration was about twice as bad as running the A/C on its Mr. Freeze setting. Check out the brief video above for the results. And consider placement of that bow carefully.

GMC Hummer EV heads north for winter

GMC announced early Tuesday that its new Hummer EV pickup is ready to head north for winter testing. What might seem like a trip in the wrong direction to us warm-blooded enthusiasts is a critical next step in the development of GM's new electric truck.  We also got a couple of teaser pics of the Hummer EV at GM's Milford Proving Grounds, along with two shots of development prototypes being assembled, of which GM says it has "a series." There's not much new to see here, but GM says there's more to come. "The GMC HUMMER EV has arrived at GM’s Milford Proving Grounds to continue validation tests and will head to northern Michigan to run through the teamÂ’s grueling winter testing process," GM said in its announcement. "We will document the journey and share updates in the coming weeks and months." The GMC HUMMER EV arrived at GM?s Milford Proving Grounds to c View 3 Photos The GMC Hummer EV Edition 1 will feature three electric motors, enabling torque vectoring. GMC says these motors produce 1,000 horsepower, though we don't yet have a final torque figure. Power comes from a 24-module Ultium battery pack which can provide an estimated 350 miles (or more) of range. GMC says this new architecture supports 800-volt fast charging up to 350 kW, which is comparable to the system Porsche introduced with its Taycan electric sedan, and GMC says it can replenish 100 miles of range in just 10 minutes. Planned variants include a two-motor setup, and an alternative three-motor version without torque vectoring. The Hummer EV rides on fully independent suspension with adaptive air shocks. They can provide continuous damping adjustments for comfort, and have a height adjustment range of 6 inches. When set in its max-height off-road mode, it has two additional inches of ground clearance, and the "Extract Mode" will lift it six inches higher than default. The Edition 1 model also comes with standard 35-inch mud terrain tires, and combined with the suspension, the Hummer EV has a fording depth of two feet and the capability to climb over an 18-inch vertical obstacle. Edition 1 Production begins late next year, with a starting price of $112,595. In fall 2022, we'll see the regular top trim starting at $99,995; In spring 2023, weÂ’ll get a mid-level trim that has three motors, air suspension and four-wheel steering -- but no torque vectoring -- starting at $89,995.