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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2022 GMC Sierra 1500 Denali gets Super Cruise and an upgraded interior

The 2022 GMC Sierra 1500 is getting Super Cruise! Exclamation point required, because this is exciting news. Cadillac has been the sole owner of Super Cruise at GM from the start, and though we knew it was coming to the Hummer EV, we didn't know a fast-selling full-size pickup would be getting the technology. GMC says it will launch Super Cruise on the 1500 Denali, which is the most expensive and luxurious trim of the Sierra. It’s scheduled to arrive for the 2022 model year, but GMC qualifies that by saying “late model year 2022.” That means itÂ’s probably coming right toward the end, with 2023 scheduled as the first full year of Super Cruise in the Sierra 1500. GM also claims that the version of Super Cruise coming to the Sierra is capable of towing. Yes, hands-free towing, folks. WeÂ’re a little antsy, too. The tech is the same as the newest generation of Super Cruise coming in the Cadillac CT5 and CT4. ItÂ’s an improved version with more capability than the first-gen system that won AutoblogÂ’s Technology of the Year award a couple of years ago. Questions still remain to be answered, though. GM hasnÂ’t said anything about what it will cost on the Sierra 1500. WeÂ’re also left in the dark when it comes to other Sierra 1500 trim levels; and what about the Silverado 1500? It makes sense that GM would give the Sierra Super Cruise first, but itÂ’s certainly compatible with the Chevy version of the truck now, too. As for other GMC products, GM is quiet on when theyÂ’ll be blessed with Super Cruise. The redesigned Yukon would be the most obvious candidate being the flagship product, but GM says the program timing worked out best to launch on the 2022 Sierra, not the Yukon. ItÂ’s likely that the SUV will be updated with the system in the near future. Besides Super Cruise, GMCÂ’s photo also reveals that the 2022 Sierra is getting a fully digital instrument cluster. ItÂ’s surely an optional item, but could very well be standard on Denali. GM has flipped the speedometer and tachometer to opposite sides, but their digital versions still have that straight-edged GMC look to them. You can see the Super Cruise graphic in the center, and all the gauges are dropped down to the bottom of the display. But wait, thereÂ’s more. The photo also shows the beginnings of a totally new interior design, different from both the current Sierra, standard Yukon and Yukon Denali interiors. ItÂ’s immediately and obviously different everywhere we look.

Porsche and Buick earn top honors in J.D. Power Sales Satisfaction Index Study

Customer satisfaction with car buying has been at a low point over the past few years, as price increases, inventory shortages, and COVID restrictions have complicated every part of the process. There are signs of improvement, however, as J.D. Power’s 2023 U.S. Sales Satisfaction Index Study showed that customer satisfaction has improved slightly from a year ago. J.D. Power rates satisfaction on a 1,000-point scale, finding that it improved seven points to 793 from last year. Improving inventory levels and a slow leveling off of prices have contributed to that improvement, and fewer people are paying above MSRP for new cars. Some auto brands performed better than others with sales satisfaction. Porsche ranked highest among premium brands, followed by Alfa Romeo. Buick took the top spot among mass-market brands, with GMC, Chevrolet, and Mitsubishi behind. J.D. Power also handed out segment-level awards: Premium Cars: Porsche Premium SUV: Porsche Mass-Market Car: Chevrolet Mass-Market SUV/Minivan: GMC Mass-Market Truck: GMC Despite the increase in sales satisfaction, thereÂ’s still room for improvement to reach pre-pandemic levels. J.D. Power noted gaps in salesperson knowledge as an area of improvement. Buyers rated salespeople much better during a gas vehicle purchase than with EVs, citing their expertise as a challenge. Pricing remains a challenge despite an improvement since 2022, and satisfaction is still below pre-pandemic levels. Mass-market buyers reported a slight bump in satisfaction, while premium buyers felt that pricing was less fair than a year before. ItÂ’s an interesting contrast, showing that dealer pricing tactics can significantly impact satisfaction with the sales process. Fewer people may be paying more than MSRP, but several premium models still list with significant markups. Even more interesting is PorscheÂ’s top spot on the satisfaction list, as its cars often sell with huge upcharges, and itÂ’s exceedingly tricky even to get a build allocation for some models. Buick Chevrolet GMC Porsche Car Buying Ownership