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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Man on meth steals truck (and goat) from adult video store, police say

A man who was allegedly high on methamphetamine carjacked a pickup truck with a sleeping passenger inside it and a goat in the bed, pistol-whipped the passenger and then led police on a low-speed chase before finally being caught on foot and arrested, police say. It began early on New Year’s Day outside an adult video store in Carthage, Missouri, which is near Joplin in the stateÂ’s southwestern corner. Reports say Brandon Wayne Kirby, a 40-year-old from Mannford, Oklahoma, stole the truck after the driver had gone inside the store but while the passenger was sleeping. When the passenger woke up, he saw a masked man driving and pointing a gun at his head. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Police say Kirby drove the GMC Sierra Heavy Duty Duramax diesel through parts of Missouri, Kansas and into Oklahoma, holding the passenger against his will. At some point, the passenger told police, Kirby ingested meth, pistol-whipped him and continued to threaten him with the gun. The passenger said Kirby eventually let him and his pet goat out on the side of the road in a rural area, which is when he was able to call 911. Police then called OnStar, which tracked down the stolen Sierra HD and slowed it down to around 15 mph. Police eventually used stop sticks to flatten the truckÂ’s tires in the city of Sand Springs and later had to nudge the truck into a ditch to end the low-speed vehicle chase. But Kirby at that point got out of the truck and fled on foot through the woods, dropping his mask and gun, which were both later recovered by police. Kirby was jailed and had charges listed as kidnapping, pointing a firearm and being a felon in possession of a firearm. HeÂ’s reportedly wanted in another county in Oklahoma for burglary and has multiple felony convictions for assault, burglary and possession of a stolen vehicle, according to KTUL-TV in Tulsa. The passenger and goat were transported back to the Creek County SheriffÂ’s Office. The Sand Springs Police Department said on Facebook: “OK 2020, it only took you 4.5 hours to get weird. Let's slow down on the carjacking-goatnapping calls for the remainder of the year.” Related Video:

Watch the live reveal of the 2014 Chevy Silverado and GMC Sierra [UPDATE]

UPDATE: The trucks have been revealed. Click here for all of the official details.
As promised, Chevrolet and GMC are offering a live webcast of the world premiere for the all-new 2014 Silverado 1500 and Sierra 1500. After being teased with spy shots and blurry images like the one above for ages, now is the time to see the trucks in the metal, for real (well, as 'real' as it gets on a webcast, at any rate).
Shift your eyes down just below to see the reveal as it happens, starting at 9:30 AM EST. We anticipate having loads of images full technical information to share after the webcast, too, so truck aficionados should stay tuned. We'll also be bringing you live images of both trucks too, when we see them on the show floor at next month's Detroit Auto Show.