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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

Junkyard Gem: 1990 GMC S-15 Jimmy 4x4

The General sold the GMC-badged version of the first-generation Chevy S-10 Blazer, known as the S-15 Jimmy or just the Jimmy, from the 1982 through 1994 model years. These trucks were based on the small S-10 pickup and sold well (until small trucks were forced to get bigger and less truck-like after the dawn of the Ford Explorer-inspired commuter-truck era), but they have become difficult to find in vehicle graveyards in our current century. Here's a '90 Jimmy 4x4 with red-primer paint job, found in a self-service yard on California's Central Coast last month. GMC shoppers could get the 1990 Jimmy as a rear-wheel-drive truck, but this one has the four-wheel-drive option that allowed Tahoe-bound skiers to skip the chain monkeys on the way to the slopes (the CHP, understanding that California drivers have a 95% mortality rate on snow or ice, requires chains or four-wheel-drive to get over Donner Pass when there's a hint of snow forecast). GM sold so many millions of small-block Chevrolet V8s that it made economic sense to use the same tooling to produce a V6 version. The result was this truck's 4.3-liter V6 that was three-quarters of the good old Chevy 350 (5.7-liter) V8 that powered so many Camaros, Chevelles and Impalas. The 4.3 didn't make smooth power, but it got the job done and held together quite well. This one was rated at 160 horsepower, good enough for the Jimmy 4x4's 3,512-pound curb weight. These days, though, used-truck shoppers insist on at least two tons of heft plus four doors. Some discount lot in Monterey or Salinas couldn't even get $999 for this truck, and so it ended up in the final stop before the cold steel jaws of the crusher. 1990 was the last model year for the two-door-only Jimmy; for 1991, the Jimmy came with a choice of two doors (for devil-may-care types) or four doors (for drop-the-kids-at-school types). I've always liked the look of the instrument panels on the early S-10s and its siblings; even though the designers had to work within strict budgetary limitations, they made the panels look interesting. This truck nearly made it to 170,000 miles before the end. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So powerful with the 4.3 (the regular S-15 pickup still came with a 2.8-liter V6 as base equipment) that it could destroy a TV camera.

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video: