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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC looks to space with the Hummer EV Omega Edition

The Hummer EV is nothing if not outlandish. Everything about it is over the top, from its size to its weight, but the folks at GMC felt it needed something more to stand out. Enter the 2024 GMC Hummer EV Omega Edition, an enormous matte blue vehicle with unique features and an exclusive price tag. The special edition builds on the 3X truck and SUV models with a unique Neptune Blue Matte paint color and black exterior trim pieces. It also brings an off-road package, exclusive 18-inch wheels, the MultiPro tailgate with a Kicker audio system, unique interior carpeting, and a transparent roof. In addition to the wheels and 35-inch mud-terrain tires, the off-road package brings underbody skid plates and additional off-road camera views. GMC said it took inspiration for the Hummer EV from the “endless expanse of space,” which is likely true since the vehicle is about as efficient as a Saturn V rocket. Interestingly, the automaker is using the Miami Grand Prix as the launchpad for the EV, offering 0-60 sprints to invited attendees at the event. The Hummer EV Omega Edition Pickup gets a 24-module battery and starts at $149,995, while the SUV gets a 20-module battery and a $139,995 starting price. The hard-to-get EV is exceedingly rare in its standard form, and the Omega Edition is only available to existing order holders, so itÂ’s unlikely any of us will see the unique blue 'ute anytime soon. Despite its ridiculousness, the Hummer EVÂ’s wait list extends into multiple years for some buyers. GMC took thousands of orders and only built 1,000 units in March, so you can see how wait times quickly pile up. That said, production nearly doubled between February and March, giving hope to impatient order-holders. ItÂ’s not possible to place an order at this time, so if you donÂ’t have a reservation already, it might be time to look at a different EV. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Volvo and GM team with Amazon for in-car deliveries

Volvo and GM are the first automakers to pair their vehicles with a new service from Amazon that lets owners have their packages delivered inside their cars, without them having to be there. The service will initially be rolled out in 37 U.S. cities at no extra charge to Amazon Prime members with a Volvo On Call or OnStar account, and it works with same-day, two-day and standard shipping. It's intended as an alternative for people who don't want to risk having their package stolen from their front porch or receive deliveries at their workplace, and both automakers say it's an example of how they're embracing innovation as a way to make their customers' lives easier. Volvo released a video (above) showing how the service works. Users download the Amazon Key App (or " Ama-zin," as the narrator pronounces it) and link their Amazon Prime account with their Volvo On Call account — or OnStar, in the case of GM-branded vehicles. Once they register their delivery location in a publicly accessible location, users can select the "In-Car" option at checkout. They get a notification when the delivery is en route and once it's completed and the car is relocked. Volvo has been offering in-car delivery in certain European countries since 2015 through its Volvo On Call platform, which enables services like the ability to send calendar-based navigation destinations directly to the vehicle, find nearby gas stations and help locate the vehicle when you forget where you parked it. Volvo says the platform is now available in roughly 50 countries and covers more than 90 percent of its global sales. The service is compatible with 2015 or newer Volvo, Buick, Cadillac, Chevrolet and GMC vehicles. Volvo says it's available to the majority of Volvo owners, while GM says more than 7 million vehicle owners can qualify. The service is expected to roll out to more cities later. You can check eligibility at amazon.com/keyincar. Related Video: Buick Cadillac Chevrolet GM GMC Volvo Technology Infotainment Amazon connected car volvo on call e-commerce