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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

eBay Find of the Day: 1976 GMC Motorhome is a jolly green giant

If you have a need to relive the 1970s, then here is the vehicle for you. This groovy blast from the past is a 1976 GMC Motorhome currently for auction in Florida on eBay Motors, and it is one green machine - just not in the modern sense.
The seller claims that this beast has had just two owners and has covered a mere 61,308 miles in its decades on the road. It's reportedly never been restored or repainted and comes with all of the necessary books and manuals. A 7.5-liter (455-cubic-inch) Oldsmobile V8 with a three-speed Turbo-Hydramatic automatic transmission powering the front wheels propels this far-out RV, and the double set of rear wheels out back use a self-leveling air suspension to provide a cushy ride.
The purported low miles and good condition really make this GMC a stand out, though. The exterior combination of lime stripes and beige with just a touch of green is like nothing else on the road today. Plus, the polished bumpers and wheels make it all pop. Inside, it's even better with monochromatic green upholstery and shag carpet. It features everything you'd ever need on a long trip, including a bathroom, kitchenette and lots of seating. The only hint of modernization is an HD TV next to the stove, but its size is a perfect fit for the hole there.

2023 GMC Sierra AT4X AEV starts at $90,490

The 2023 GMC Sierra hid a surprise we didn't know to look for. We covered the pickup's pricing for next year, which included noting the $3,395 increase on the price of the $83,595 AT4X trim. Only the Denali Ultimate 4WD with the 6.2-liter is more expensive, at $83,995. The AT4X rise pays for extra equipment. the standard AT4X inheriting parts from the Sierra ATVX AEV created in collaboration with American Expedition Vehicles. The extra gear includes a revised grille with gloss black and dark nickel trim, AEV front and rear bumpers with increased approach and departure angles, a hot-stamped hardened steel front skid plate inflate the cost and give the ATX4 a little more capability off-road. The equipment list narrows the gap from the regular AT4X to the AT4X AEV, the latter going just a bit further with four more skid plates, AEV's Salta wheels, and a smattering of black trim around the body. The surprise is that the configurator lists the AT4X AEV as a package for the AT4X, not as a separate trim, which is what we were looking for. That package costs $6,895, putting the MSRP at $90,490 after the $1,895 destination charge.  Unlike some other spendy trucks that can be optioned with another 10% or 15% of their MSRPs in options, there's not much left on the menu for the Sierra AT4X AEV. The most expensive substantial change would be paint, which costs at least $495 for anything but Summit White. There are no other wheel choices, no other interior choices than Obsidian Rush full leather. Checking the boxes for equipment like the console-mounted safe, off-road high-clearance steps, and hard-folding tonneau cover, plus a fancy metallic paint, comes to $3,650 for the bundle. Make it $95,000 before dealer fees and add-ons for Chevy's trail-focused truck. That's about midway between the hi-po high-speed desert runners, the $78,600 Ford Raptor and the $109,600 Raptor R, and $4,300 more than a base Ram TRX, a truck with three $10,000 option packages. It costs a lot more to get dirty than it used to. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.