1970 Gmc Pickup on 2040-cars

Auto blog

Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

GMC Sierra EV Denali Edition 1 teased before tonight's debut

GMC says its Sierra EV Denali Edition 1 battery-electric pickup is "Built to tower above everything you thought an electric truck could be. That’s why itÂ’s the only EV that deserves the name Denali." We will know what the marketing speak means tomorrow (Thursday), when GM's third electric pickup in a year debuts at 5 p.m. Eastern. GMC teased the face of the Ultium-powered Sierra Denali nearly a year ago with an animated rendering. This second teaser on the eve of the debut gives us a better feel for what to expect. The front fascia advertises the product with illuminated GMC lettering at the center of a grille panel defined by an illuminated border. Upside down L-shaped LED lights frame three LED charging status bars. Below those at the bumper edges are what look like four fog lights, two round units above two squared oval units. In back, a glimpse of taillight reminds one of the Hummer EV's spendy rear lights, a Denali badge informing tailgaters what kind of truck they're following. A panoramic glass panel takes up just about the entire roof, save for some sheetmetal at the back where the shark fin antenna rests. Under that roof, one of the seating options will be a ventilated, quilted fabric with "Denali" embroidered in the headrest.  All the other intel must wait another 24 hours. This truck's Chevrolet Silverado EV sibling has been pitched as pricing between $40,000 and $105,000. We've been told the Sierra EV will only come in Denali trim, so expect the feature set and pricing to align more with the Hummer EV, from close to $100,000 once all trims are rolled out to sums well over $100,000. The furnishings could set a new benchmark in glitz for GMC, brand VP Duncan Aldred saying, "We now have an opportunity to evolve SierraÂ’s capabilities and technologies, as afforded by transitioning to an all-electric propulsion while also elevating the luxurious design and comfort associated with Denali." The playbook established so far leads us to believe the Ultium platform will provide a 200-kWh battery and an estimated range of 400 miles, and an output of something like the 664 horsepower and 780 pound-feet of torque in the top Silverado EV trim. Or this limited Edition 1 trim could split the power gap between the Silverado EV and the 1,000-hp Hummer EV.  Reservations open after the debut.

New J.D. Power Initial Quality Study puts Porsche, GM in spotlight

J.D. Power and Associates has released its annual Initial Quality Study, and this year, Porsche and General Motors took the spotlight. The study, which asks new car owners to report problems experienced during the first 90 days of ownership, found that overall, the industry averages 113 problems per 100 vehicles.
Porsche managed a score of just 80 problems per 100 vehicles, while GMC took the second spot on the podium with 90. Lexus filled out the top three with 94 problems per 100 vehicles, followed by Infiniti at 95 and Chevrolet at 97. The study also looks at specific models, and found the Lexus LS to enjoy the best initial quality at 59 problems per 100 vehicles.
Interestingly enough, the report found that around two-thirds of most owner problems experienced in the first 90 days are attributable to vehicle design instead of mechanical failure. Specifically - echoing a refrain we've been hearing for the last few years - owners are having a hard time figuring out how to use the technology present in their new vehicles. Head over to the J.D. Power site for more information, or scroll down below for the company's related press release.