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2016 GMC Sierra Denali Ultimate wants to take even more off the top

What do you do when getting to the top of Denali isn't enough? You create a higher peak called Denali Ultimate. That's what GMC has done with the 2016 Sierra, the new Sierra Denali Ultimate adding even more content and showing off the truck's refreshed face and new Denali grille. The reasoning behind this truck is perfectly sane. GMC says that in 2013 it had zero percent of the premium light-duty truck market; since that time, the brand says the segment (with an average transaction price beyond $55,000) has grown by a factor of ten, and the Sierra Denali has given GMC a 15.5-percent share. When it goes on sale in in the first quarter of next year, it can be optioned on the four-wheel drive 1500 Crew Cab with either the five-foot-eight or six-foot-six-inch bed. Standard equipment includes a sunroof, Lane Keep Assist, automatic headlights, Tri-Mode Power Steps, chrome tow hooks, and 22-inch wheels. The press release below has more. GMC Sierra Denali Ultimate: The Pinnacle of Premium Unique 22-inch wheels, expanded package of standard content drives exclusivity DETROIT, Tuesday, Nov. 17, 2015 – GMC is taking the range-topping style, craftsmanship and capability of the Sierra Denali even higher with the 2016 Sierra Denali Ultimate. It builds on the Sierra Denali's already class-leading attributes with a package of precision-crafted features designed to elevate its comfort, design and capability in the growing premium niche of the full-size truck market. GMC introduces the Sierra Denali Ultimate today, ahead of its public debut at the Los Angeles Auto Show. It goes on sale late in the first quarter of 2016. "The Sierra Denali has helped drive the growth of premium portion of the light-duty crew cab segment," said Duncan Aldred, vice president of GMC Sales and Marketing. "This truck is the ultimate expression of the Sierra Denali with greater emphasis on the bold and refined presence and advanced features that make Denali models synonymous with precision and exclusivity." Thanks in large part to Sierra Denali, which was redesigned in 2014, GMC commands 15.5 percent of the premium full-size truck segment, where average transaction prices exceed $55,000. The segment has nearly doubled in 2015 and grown tenfold since 2013, when GMC had zero percent of the market. In fact, Sierra Denali has helped GMC earn a higher share of the premium portion of the light-duty crew cab segment than of the overall full-size pickup segment.

GM invests $24 million to build more crew cab trucks in Fort Wayne

The full-size pickup truck arms race continues unabated here in the United States as Ford, General Motors and Fiat Chrysler battle back and forth for sales supremacy. The Ford F-Series of trucks continues to lead the field in sales (214,611 units sold through the first quarter of 2019), but the race for second place has been a lot more interesting to watch. That's because Ram, long a distant third in truck sales, eked its way past Chevrolet late in 2018 and has managed to hold the position so far in 2019. Don't take this to mean that sales of GM's trucks have been poor across the board. In fact, the automaker reports that sales of its four-door crew cab pickups are up 20 percent in 2019 over the same period a year ago. And that's what makes GM's announcement today so interesting. The automaker is investing $24 million into its assembly plant in Fort Wayne, Indiana to build more Chevy Silverado and GMC Sierra pickup trucks, and the focus will continue to be on crew cab models. "We are building Chevrolet and GMC crew cab pickups at record volume and mix levels to meet customer demand and the $24 million investment will allow us to build even more," said GM chief Mary Barra in a statement. "Crew cab sales have been very strong, and we are expanding customer choice with new models, more cab choices and innovative new powertrains." It's worth noting that, if crew cab sales are up 20% this year, but overall sales are down (over 15% for Silverado and around 2% for GMC), that means it's the cheaper regular cab and double cab models that are lagging. At the same time, sales of the midsize Chevy Colorado have surged 16%. And finally, if you combine sales of the Silverado and Sierra into one bucket, GM still has a comfortable lead over Ram overall. If there's a takeaway here, it's that trucks of all shapes and sizes have been, currently are and will surely remain hot in America, and automakers will continue to invest money into making sure they are able to satiate consumer demand.

2021 GMC Canyon gets AT4 trim and a 'more upmarket' Denali

The AT4 train continues at GMC, with the 2021 Canyon AT4 climbing to altitude in Vail, Colorado, to announce its arrival. The off-road package, teased during the Sierra HD launch last year and already rolled out on the Sierra and Acadia, replaces the Canyon All Terrain trim. The rectangular grille goes away, the new rig picking up a larger, Sierra-like grille with a dark chrome surround and vertically-oriented fog lights. And because nothing says off-road badass like red recovery hooks, of course there's a pair peeking out from under the tweaked lower bumper. Otherwise, all the All Terrain kit carries over, like the tuned suspension with Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac® tires on 17-inch aluminum wheels. Inside, the headrests are embroidered with AT4 logos, and Kalahari stitching is exclusive to this trim. GMC also announced a more polished Denali trim, without providing any photos. The coming pickup adopts a grille with a "more sculpted and layered pattern," plus five-inch chrome assist steps, and 20-inch Diamond Cut aluminum wheels that we'll assume come in a different pattern than the current 20-inch Diamond Cut aluminum wheels. The cabin goes upscale with open-pore ash wood trim and aluminum trim, a new Cocoa/Dark Atmosphere color theme, and unique stitching. Both the AT4 and Denali offer the same two engine choices. There's either the 3.6-liter V6 throwing out 308 horsepower and 275 pound-feet of torque, shifting through an eight-speed automatic, or the 2.8-liter Duramax diesel producing 181 hp and 369 lb-ft, shifting through a six-speed auto. The 2021 trucks will be available later this year, pricing to be announced closer to the on-sale date. The 2020 Canyon All Terrain starts at $37,695, the 2020 Canyon Denali starts at $41,595. Featured Gallery 2021 GMC Canyon AT4 View 11 Photos Related Gallery 2021 GMC Canyon AT4 View 11 Photos GMC Truck Luxury Off-Road Vehicles