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New Toyota Tacoma, Ranger, Colorado/Canyon fight for midsize truck dominance

Sam Wedll has been driving his Toyota Tacoma pickup on the rugged roads of Northern California for seven trouble-free years, racking up almost 100,000 miles, so he’s interested in the redesigned version of the truck coming later this year. He paid $34,000 for his truck in 2016, loading it with plenty of options. HeÂ’s eyeing the new gas-electric hybrid Toyota Motor Corp. is going to offer, but Wedll, who does his own repairs, isnÂ’t interested in paying luxury prices. “The hybrid is pretty interesting to me because I like the idea of the fuel efficiency,” says Wedll, 47, a casino operations manager in Blue Lake, California. “IÂ’m just trying to save some costs wherever possible.” The Tacoma, known as the Taco to its legions of loyalists, is the leader of the pack in midsize pickups, one of the fastest-growing auto markets of the past decade. With outdoorsy weekend warriors and do-it-yourselfers looking for a truck that could fit in their garage, sales of midsize pickups more than doubled from 2010 to 2020. General Motors Co. and Ford Motor Co., which abandoned the market segment when sales slowed early this century, returned with new trucks to take on the Tacoma, which has dominated the medium truck market for almost two decades. Although it's easy to predict that the most lushly appointed versions of the new Taco could approach $50,000 (prices wonÂ’t be announced until later this year), Toyota insists it isnÂ’t backing away from budget buyers even as it rolls out fancier trucks. The current Tacoma starts at $28,030, and the company says affordability is critical to its success. In fact, Toyota will continue to offer the Taco with an old-school stick shift. The Tacoma controls 42% of the midsize truck market and outsells FordÂ’s offering 4 to 1. ThatÂ’s a role reversal from the full-size pickup market, where FordÂ’s F-Series has ruled the road for 46 years. Tacoma sales in the U.S. surpassed 237,000 last year, more than twice the number of GMÂ’s No. 2-ranked Chevrolet Colorado, according to consultant LMC Automotive. But as growth in the overall segment slows, the midsize market is developing into more of a turf war, with manufacturers vying for the sweetest highest-margin spots. “This segment is likely past its prime growth spurt,” says Jeff Schuster, president of the Americas for LMC Automotive.

Redesigned 2021 GMC Yukon gets a diesel, AT4 model, Denali-exclusive interior

GMC's most robust family hauler is getting a complete redesign for the 2021 model year, including a new, off-road centric AT4 model, an upscale interior exclusive to its luxurious Denali model, an available air suspension, and, last but not least, a diesel engine.  With Americans obsessing over trucks, it's no surprise that GMC is going hard with its AT4s-for-everybody strategy; the Yukon is no exception. This will be the first model year for the new trim on GMC's largest SUV. This off-road model gets all the goodies you'll need to veer off the beaten path with confidence, including an extra 2.0 inches of ground clearance with the adaptive suspension option (more below), a two-speed transfer case, standard Goodyear all-terrain tires, an off-road mode for GMC's "Traction Select" drive mode system, hill descent control, and some extra underbody skid plates. Since GMC is a premium brand, even the AT4 gets some luxury appointments, such as a heated steering wheel, heated and ventilated front seats, and heated outboard second-row seats. The interior is also adorned in black leather with tan accents and "AT4" embroidery in the seat backs.  Speaking of premium, GMC will introduce an air-ride adaptive suspension with an off-road ground clearance mode as a late-availability option for several Yukon models, and this feature will be included on the Denali trim.  The Yukon and Yukon XL are GMC's variants of Chevrolet's full-sized SUVs, the Tahoe and Suburban. Their fundamental body-on-frame architecture is also shared with GM's half-ton pickup trucks, and thanks to that common engineering, they can also share powertrains. That's normally just a trivial side note when it comes to a new GM SUV announcement, but this time around, it's a bit more meaningful thanks to the introduction of a new light-duty, inline-six diesel in GM's truck lineup last year.  Yep, that means that for 2021, like the Tahoe and Suburban, the Yukon is getting a diesel option. The 3.0-liter Duramax makes the same 277 horsepower and 460 pound-feet of torque as it does in GM's trucks.  GMC's standard engine is still the 5.3-liter V8 that makes 355 hp and 383 lb-ft of torque. The 6.2-liter V8 is also an option like before, producing 420 hp and 460 lb-ft of torque. All engines come with a 10-speed automatic and a choice of rear- and four-wheel drive.

Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.