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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GMC looks to space with the Hummer EV Omega Edition

The Hummer EV is nothing if not outlandish. Everything about it is over the top, from its size to its weight, but the folks at GMC felt it needed something more to stand out. Enter the 2024 GMC Hummer EV Omega Edition, an enormous matte blue vehicle with unique features and an exclusive price tag. The special edition builds on the 3X truck and SUV models with a unique Neptune Blue Matte paint color and black exterior trim pieces. It also brings an off-road package, exclusive 18-inch wheels, the MultiPro tailgate with a Kicker audio system, unique interior carpeting, and a transparent roof. In addition to the wheels and 35-inch mud-terrain tires, the off-road package brings underbody skid plates and additional off-road camera views. GMC said it took inspiration for the Hummer EV from the “endless expanse of space,” which is likely true since the vehicle is about as efficient as a Saturn V rocket. Interestingly, the automaker is using the Miami Grand Prix as the launchpad for the EV, offering 0-60 sprints to invited attendees at the event. The Hummer EV Omega Edition Pickup gets a 24-module battery and starts at $149,995, while the SUV gets a 20-module battery and a $139,995 starting price. The hard-to-get EV is exceedingly rare in its standard form, and the Omega Edition is only available to existing order holders, so itÂ’s unlikely any of us will see the unique blue 'ute anytime soon. Despite its ridiculousness, the Hummer EVÂ’s wait list extends into multiple years for some buyers. GMC took thousands of orders and only built 1,000 units in March, so you can see how wait times quickly pile up. That said, production nearly doubled between February and March, giving hope to impatient order-holders. ItÂ’s not possible to place an order at this time, so if you donÂ’t have a reservation already, it might be time to look at a different EV. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC has received 65,000 Hummer EV orders so far

The GMC Hummer pickup truck only just went on sale, and already there's word from company brass that demand is higher than expected. According to a report from CNBC, Duncan Aldred, global vice president of GMC, said the automaker has received more than 65,000 combined orders for the current electric truck and upcoming SUV. What's more, the number of customers converting reservations into orders is humming along at 95%, which is also higher than the company projected. "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought," Aldred said, adding that new orders placed today probably won't result in a delivered vehicle until 2024. "WeÂ’re doing all the studies on that and weÂ’re confident we can go a lot quicker than we originally thought," Aldred said, "But it still means a reservation now probably means delivering in Â’24." The version of the Hummer pickup that's currently being built is the highest-spec Edition 1 model. That truck ran at least $110,295, but since it's already sold out, new customers will be looking at Hummer EV 3X that starts right around the $100,000 mark before any optional equipment is added (and assuming you can find a dealer that won't try to jack up the price). At some unspecified point in the next year or so, GMC will start building a lower-cost Hummer 2X for $89,995. A year or so later, the  $79,995 Hummer EV 2 will make its debut. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.