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GM reportedly developing 2.5-liter turbo four-cylinder

General Motors is allocating a massive amount of resources to developing electric technology, but it's not forgetting about the gasoline-powered cars that make up the bulk of its sales. It's reportedly designing a new 2.5-liter turbocharged four-cylinder engine based on its 2.7. Citing "sources familiar with the matter," enthusiast website GM Authority wrote that the 2.5-liter four is "in [the] final stages of development," meaning it should be announced sooner rather than later (assuming the report is accurate). Technical details are few and far between as of writing. The publication learned that the 2.5 will be part of the Cylinder Set Strategy (CSS) family of engines and that it will be mechanically related to the 2.7-liter currently found in the Chevrolet Silverado 1500, among several other models. It will feature dual overhead camshafts. It's too early to tell which models the 2.5-liter four-cylinder will end up in, or how much power it will generate. The output will likely depend on the application. For context, the 2.7 delivers 310 horsepower at 5,600 rpm and 348 pound-feet of torque between 1,500 and 4,000 rpm in the Silverado. In the smaller Colorado, it provides anywhere between 237 and 310 horsepower depending on the trim level selected. While this is pure speculation, our crystal ball tells us the engine will end up powering crossovers. It's an easy deduction to make. We can't imagine it will be offered in the Silverado, and seeing it in the Colorado is unlikely because its entry-level engine develops 237 horsepower; there's likely not much of a market for a midsize truck with 200 or so horsepower. Putting it in the Corvette wouldn't make sense and the Camaro has nearly reached the end of its life cycle without a successor planned. This leaves us with Chevrolet's range of crossovers, like the Equinox, as well as their GMC-, Buick-, and Cadillac-branded counterparts. We're not discounting the possibility that the cars set to receive the 2.5 haven't been unveiled, but those are likely crossovers, too; the odds of seeing another big Chevy sedan are very, very low. General Motors hasn't commented on the report, and it hasn't publicly announced plans to expand its CSS family of engines. If the report is accurate, we should learn more about the new turbocharged, 2.5-liter four-cylinder engine in the not-too-distant future. Featured Gallery 2022 Chevrolet Equinox RS View 56 Photos Buick Chevrolet GM GMC

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 GMC Canyon revealed with new ZR2-based AT4X trim

Following up on the reveal of its twin, the Chevy Colorado, the 2023 GMC Canyon has made its appearance. Naturally, it shares much with the Chevy pickup, but GMC has gone to greater lengths to differentiate the truck. It comes standard with the high-output engine, all versions feature the wide-track suspension setup, and in addition to the now more luxurious Denali, there's a ZR2-based AT4X trim. As with the new Colorado, the Canyon gets an overhaul of the design. It's down to one bed and cab configuration (short-bed, crew cab), and it features a longer wheelbase with the front axle pushed forward. The Canyon does get a variety of unique design features, though. It has its own front fascia with a tall, rectangular grille. LED lighting is standard on all Canyon models all the way around. That includes the unique fender lights like those found on the Sierra HD. All Canyons also feature the wide-track off-road suspension like the Colorado Z71 and Trail Boss. There are no narrow-track, narrow-body versions, even on the base two-wheel-drive Elevation. That suspension also means all Canyons have a roughly two-inch lift over base Chevy Colorados. The GMCs also get standard 32-inch tires, and they don't feature a front air dam in order to provide better approach angles. The bed, while only available in one trim, is available with a unique storage bin in the tailgate. On the topic of suspension specs, the Elevation and AT4 trim levels have 9.6 inches of ground clearance. The Denali increases that to 10.5 inches, and the AT4X features 10.6 inches. It also picks up the Multimatic spool-valve shocks from the ZR2. But we'll talk more about what comes on the AT4X in a bit. Under the hood of the Canyon is just one engine. It gets the highest-output version of the 2.7-liter turbocharged four-cylinder. The engine makes 310 horsepower and 430 pound-feet of torque. The only transmission is an eight-speed automatic. Two-wheel drive comes standard on Elevation, and other trims come standard with four-wheel drive. The inside of the Canyon is very similar to the Colorado, but it has some unique cues. It has air vents that are more integrated into the squared-off dashboard design, rather than the Chevy's round vents. It has a differently shaped dash pad and trim surrounds, too. The really big differences come on the Denali and AT4X trims, though. The Denali features real wood trim with laser etchings. It also gets lots of real leather and fancy stitching.