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Pickup sales may hit 2M units for first time since 2007

Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don't have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year - a total not matched since 2007, though still far from the pre-recession, three-million-unit levels.
Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year - not including possible outliers like the Suzuki Equator and Chevy Avalanche.
This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood. It would seem, then, that truck sales are poised to continue their upward trend.

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2021 GMC Sierra 1500 Review | More towing, same truck

The 2021 GMC Sierra 1500 and the Chevrolet Silverado 1500 are close siblings, and they’re getting closer every year. One of the SierraÂ’s previous standout features, the Multi-Pro tailgate, can now be found on the Silverado for 2021, providing even fewer reasons to choose the GMC instead of the Chevy. Really, if youÂ’re looking at the more modest SLE and SLT models, the choice between the two largely depends on styling preference. The Sierra Denali is a slightly different story, as its available adaptive suspension is exclusive to GMC and notably improves both the ride and handling.  Of course, it still can't match the Ram 1500 in either regard, plus the Denali cabin continues to be a rather half-hearted attempt at luxury. Especially considering the genuinely high-lux offerings of Ram and Ford. The gap isn't so huge between the Sierra's lower trim levels and its non-Chevy competitors, but the cabin's design, quality and functionality still leave something to be desired. True, that often isn't a priority for truck buyers, but the Sierra isn't superior in enough other ways to balance it out. It's a capable truck with a compelling variety of powertrains, but it generally just doesn't go that extra mile beyond the competition as well as its Silverado sibling. What's new for 2021? Changes for 2021 are mostly equipment-related, but there were some vital towing and pricing changes made for the new year, too. All 2021 Sierra 1500s come with a suite of new towing tech detailed here. New technologies include a trailer length indicator, jack-knife alert, trailer backup guidelines, and camera enhancements that include a rear side view and cargo bed view. GMC expanded availability of the Multi-Pro tailgate, now allowing folks who opt for the lower SLE and Elevation trims to option it. The AT4 adds new Goodyear Wrangler Territory all-terrain tires and an off-road high-clearance step. Diesel buyers will be delighted to hear that GMC has lowered the price by $1,500 to $995, and raised the trailering capacity by 1,900 pounds to a more competitive 9,300. Maximum towing for the 2.7-liter turbo-four-cylinder is also up by 2,300 pounds to 9,200 pounds. GMC says the increase for the diesel is due to “better-than-expected rear axle durability,” and the four-cylinder is up because GM found the engine possesses “better-than-expected cooling performance.” What's the interior and in-car technology like?