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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Barrett-Jackson rundown: 2024 GMC Hummer EV, Colin Powell's Corvette and more

The echoes of the last hammer fall at Barrett-Jackson's Scottsdale Auction have disappeared into the Arizona night, as have the record crowds and the traffic jams. During the Super Saturday charity auctions, three main attractions drove onto the dais for bidding: Late U.S. Chairman of the Joint Chiefs of Staff and Secretary of State General Colin Powell’s 2015 Chevrolet Corvette Stingray, the hammer price benefitting AmericaÂ’s Promise Alliance, the nonprofit Powell founded to support kids; The first production 2024 GMC Hummer EV SUV Edition 1 with VIN 001, proceeds going to Tread Lightly!, which educates people on how to enjoy the outdoors in a motorized vehicle and simultaneously protect the outdoors; And the first production 2024 Ford Mustang GT Fastback VIN 001, its hammer price benefiting the Juvenile Diabetes Research Foundation. Before the Saturday showcase, charity auctions on Friday took Barrett-Jackson past a huge milestone. When an 800-horsepower 2021 Shelby Super Snake Count's Kustoms Edition hammered for $350,000 to support the veteran's charity Camp Freedom, the auction house officially surpassed the $150 million mark for charity auction proceeds. Piling on before the clock struck midnight, a 2023 Ford F-150 Lightning 4x4 Super Crew sold for $275,000, those funds donated to Fighter Country Foundation. Then came Saturday. Powell's Gunmetal Gray on black Stingray was said to be a daily driver, but with just 15,600 miles on the odometer, Powell — who died in 2021 — apparently had a very short commute. Equipped with an eight-speed automatic transmission and chrome wheels, it sold for $200,000. The first production 2024 GMC Hummer EV SUV Edition 1 ran the bidding up to $500,000. That's quite a ways down on the $2,500,000 that the bedded 2022 GMC Hummer EV Edition 1 garnered at the charity auction in 2021, and not a bad price all things considered. The owner gets the first one off the line instead of getting lost in the 90,000-order backlog, and the markup goes to a good cause instead of a flipper and eBay fees. The first production 2024 Mustang GT Fastback brought in both less and more than the Hummer EV. The Ford's hammer price came to $490,000. However, two additional philanthropic donations for this lot in the amounts of $50,000 and $25,000 took the final price to $565,000. The big movers on the day were outside the charity sphere, four cars breaking the million-dollar mark.

Where the 2023 GMC Sierra AT4X fits into the hierarchy of off-road trucks

The world of off-road pickups sure seems like it's getting crowded, but the reality is that half-ton trucks were always pretty capable, even with what seemed like fairly basic 4x4 packages. It wasn't until recently that manufacturers really started to carve out different off-road niches for their mainstream pickup offerings. With the introduction of the 2022 GMC Sierra 1500 AT4X (alongside its mechanical twin, the Chevy Silverado ZR2), the crowd has grown even thicker. Even we have trouble keeping up with the increased segmentation of off-road pickup trucks, so we threw together this handy guide to help you understand just where these various packages fit into the broader pickup hierarchy. Let's dive in.  Your basics If we say "Z71" or "FX4" to you, both will probably ring a bell. That's because they've been around a few days short of forever and their respective customers have grown so used to these package codes that OEMs got into the habit of just plastering them on the side of so-equipped truck beds. Anybody who sells a pickup truck offers some sort of basic off-road prep package like this one. Z71 is found on GM vehicles; FX4 is Ford's. Ram just calls it "Off Road Group," but no matter what you call them, they're all pretty similar.  Typical upgrades for this category include some additional ground clearance, a basic all-terrain tire, heavy-duty suspension upgrades and likely either a limited-slip or locking rear differential. These are pretty handy for anything beyond a rutted dirt road. On newer trucks — especially on higher trim levels — you'll probably also get some dedicated off-road drive modes.  Mid-range This is where things start to get interesting. To qualify for this category, a locking rear differential is a must. Most of the names in this segment are well-established too, though some (Nissan Titan Pro-4X, anyone?) may not necessarily be on your radar. The Toyota Tundra TRD Pro checks in here, as does the Ram Rebel, Chevy Silverado Trail Boss and GMC Sierra AT4 (no X!).  Realistically, if there's somewhere you need to go and one of these trucks won't do it, you might want to consider a helicopter. But it's 2021, and our thirst for capability is strong, so of course, there's a way to spend more of your money on this type of thing. Onward! Entry-hardcore Here we are, the home of the new 2022 GMC Sierra AT4X and Chevrolet Silverado ZR2. This is a tiny niche, otherwise occupied only by the Ford F-150 Tremor.