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Elvis Presley owned this GMC pickup. Now you can, too

Befitting his status as America's first rock star, Elvis Presley lived large. Among his many excesses, Elvis was well known for his prolific new-car purchases. Mostly, it seems the King favored Cadillacs and Lincolns — although, during his Army stint in Europe, he picked up a BMW 507 roadster. Here we have something different from the Elvis Presley canon: a 1967 GMC pickup. And this GMC will be crossing the block at the GAA Classic Cars auction on February 27. This GMC is one of three that Elvis purchased from Guy Caldwell Motors in Senatobia, Mississippi, almost exactly 54 years ago: on February 7, 1967. He bought a red one, a blue one, and this green one for use on his Circle G Ranch in Horn Lake, Mississippi. According to a badge on the glovebox door, this pickup is a GMC Cheyenne Super, which sounds like a fancy-pants trim level, although the truck still looks pretty bare-bones to our eyes. The steel wheels have dog-dish hubcaps, and the grille and bumpers are painted white rather than chrome. It's a standard-bed half-ton pickup and is powered by a six-cylinder engine with a three-on-the-tree column-shift manual transmission. The truck spent just over a year on the ranch before being sold off. It then went through a series of owners and several museum stints. Among the paperwork included with a sale is a letter from Elvis Presley Enterprises confirming that a GMC pickup with this VIN number was bought new by Elvis. It has now been restored, so there shouldn't be a whole lotta shakin' going on. The truck has been repainted green, although the side mirrors are different than what's shown in a vintage photo, and the chrome trim along the sides is missing. More notably, we'd like to see the "Circle G Ranch" logo it once wore on its doors be added. No pre-sale estimate is given. The final hammer price for this GMC will depend on the degree to which bidders are all shook up at the prospect of owning one of the more unusual Elvis Presley vehicles.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2023 GMC Canyon with ZR2-style off-road suspension caught in spy photos

GMC appears to be testing its redesigned 2023 Canyon pickup with an updated suspension lifted from the ZR2 variant of its Colorado twin. This heavily camouflaged prototype packs what look like Multimatic's DSSV dampers disguised with a black vinyl wrap.  Rumors have pointed to a GMC variant of the Colorado ZR2 since the midsize pickup adopted the AT4 branding for its off-road variant. GM appears to be ready to adopt the formula for GMC's more-upscale pickup as it has for the Silverado. The latter, which has now been officially confirmed, has been spied on the road with its own DSSV shocks disguised in the same fashion as those seen here. This prototype is riding high – even for an AT4 – and sports a set of knobby Goodyear Wrangler all-terrain tires. We can tell that this is a Canyon rather than another Colorado thanks to the GMC-style fog lamp design, which differs from the Colorado prototypes we've already seen testing. Like the Colorado, the redesigned Canyon is expected to be offered with just one engine: a 2.7-liter turbocharged four-cylinder lifted from the Silverado and Sierra pickups.  Look for the Canyon to debut alongside its Chevy twin sometime in the next year or two as either a 2023 or 2024 model.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 GMC Canyon AT4 Inside and Out | Autoblog