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Weekly Recap: Lamborghini fires on all cylinders

Lamborghini added 192 technicians and specialists in 2014 as the Italian automaker expands under the ambitious growth strategy of parent company Volkswagen AG. The additional workers helped Lamborghini increase its sales 19 percent last year to 2,530 supercars, and further expansion is planned for this year. Lambo has added more than 500 people in the last four years, bringing its headcount to 1,175. "Lamborghini is undergoing a strong phase of growth in both sales and in terms of recruitment," CEO Stephan Winkelmann said in a statement. "We invest significantly in our people ... in 2015 we plan to hire further." The supercar maker's solid performance last year came during a time of transition. Lambo sold off the final 265 Gallardos, which were the brand's best-selling models ever. Its 10-cylinder successor, the Huracan, immediately filled the void. It garnered 3,300 orders, and 1,137 of them were delivered in 2014. The other Lamborghini, the 12-cylinder Aventador, saw its sales increase 13 percent to 1,128 copies. The sales leap comes as Volkswagen drives sales expansion across its portfolio of brands. The German carmaker sold 10 million vehicles around the world for the first time last year. Though Lambo will never make supercars in great numbers, it is expected to contribute to VW's bottom line through its image and profitable sales. Look for further growth this year, and a Super Veloce version (shown above) of the Aventador has already been spotted during testing. Lamborghini has been working on a sport utility vehicle for years, though the company has never publicly approved the project. It also showed a hybrid, the Asterion, at last year's Paris Motor show, suggesting the automaker is considering an electric future. Other News and Notes GMC ponders Jeep Wrangler fighter GMC is considering adding a competitor to the Jeep Wrangler and has discussed the idea with its dealers, according to the Wall Street Journal. Details of the vehicle are unclear, but the report suggested the vehicle could have cues from General Motors' old Hummer brand. The move would broaden GMC's lineup of trucks and SUVs and attract new customers. GMC sold 501,853 vehicles in 2014, making it GM's second-best selling brand. GMC had more volume than Cadillac and Buick combined, though it's still well behind Chevrolet's tally of more than two million vehicles. The notion of a "Wrangler fighter" could be a moving target.

GM dealers have ordered 30k Colorado and Canyon pickups, 3rd shift added

General Motors has an early success on its hands in the form of the initial rollout of the Chevy Colorado and GMC Canyon midsize pickup trucks. According to the automaker, dealers have ordered nearly 30,000 of the trucks thus far, a number that far exceeded GM's early expectations.
This high demand for the Colorado and Canyon twins has prompted GM to add a third shift to its Wentzville Assembly plant where the trucks are built, starting early next year. An extra shift will add an additional 750 jobs at the location to the 1,315 that were already employed there, according to the press release that you're welcome to read down below.
Such positive sales projections for the Canyon and Colorado may portend good things for the midsize pickup segment, which was once hugely popular but has more recently contracted, with the Nissan Frontier and Toyota Tacoma standing firm as the market leaders. Now that GM's entries are the most up-to-date, and with the segment's first diesel engine on the way, it will be interesting to see how the trucks continue to sell and if their hopeful success leads more automakers back onto the playing field.

Hummer EV range listed at 334 miles in MyChevrolet app

Forums of late have been cracking for interesting news, the Hummer Chat forum next in line to keep us intrigued. When member BahamaTodd updated his MyChevrolet app to version 5.7.0, he clicked through to the Energy Assist page and found three GM electric vehicles listed, plus their estimated range figures on a 100% charge. One was the 2022 Chevrolet Bolt, rated for 259 miles, the second was the 2022 Chevy Bolt EUV, rated for 247 miles. The third was an unexpected entry, being the 2022 GMC Hummer EV pickup, listed as able to go 334 miles on a full charge. When BahamaTodd clicked on the Hummer, a map appeared with a dotted line outlining the entire geographical area available to him based on his current location. The figures for both Bolts are the official EPA estimates. The mileage figure for the Hummer is a mystery, as is why it's popped up here in the MyChevrolet app instead of the MyGMC app. The EPA hasn't certified the 2022 Hummer yet, so that's not the source. On the other hand, a little more than a week ago, GM said the Hummer EV could go 350 miles or more based on the automaker's estimates. We assumed GM was referring to the Hummer Edition 1, the sold-out launch model which will be the only trim produced for the 2022 model year, fitted with three electric motors making a combined 1,000 horsepower. The first and safest assumption is that the app data is placeholder information, not intended to be spread on the Internet and dissected. If it does apply to a Hummer EV, it could denote a specific trim or options. The Edition 1 will be available with street tires. It's perfectly reasonable to believe the chunky, 35-inch knobblies that shown in all the press materials could eat up 16 miles or so of range, about a 4.8% loss. Or GM's range estimate could have been meant for one of the future Hummer EV variants, like the slightly less-powerful tri-motor EV3X with 800 hp, the 625-hp dual-motor EV2X, and the base, 625-hp dual-motor EV2. With pre-production of the Edition 1 slated to begin at GM's Factory Zero any day now, answers shouldn't be long in coming.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.