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GM tinkering with Silverado, Sierra model mix amidst strong early sales

Variety, as they say, is the spice of life. That's a lesson that is currently being taught to General Motors, because despite a strong showing from its 2014 Chevrolet Silverado and GMC Sierra, the General's pickup sales still can't best those of cross-town rival Ford.
With 59,163 trucks moved, GM fell just over 1,000 units short of toppling Ford, and one of the main reasons for that, according to GM's chief sales analyst, was due to a lack of variety in the engines and body styles available on dealer lots. "We are still over-weighted toward crew-cab V8 trucks. Our light-duty mix will moderate over time as our launch progresses," said Kurt McNeil.
Loading dealers with the popular combination of the 5.3-liter V8 and the four-door, Crew Cab body style was intentional during the truck's launch, but as supplies of leftover 2013 models, which are being sold at heavy incentives, are beginning to wane, both budget-conscious and high-dollar buyers are looking elsewhere instead of at the volume model pickups.

Hummer teases crab mode, reveal set for Oct. 20

DETROIT — GMC confirmed it will reveal the Hummer electric off-roader Oct. 20 and released a video teasing the vehicleÂ’s so-called crab mode. Crab mode allows the Hummer to move diagonally and is enabled by the vehicleÂ’s four-wheel steering. The video shows tires, and well, a crab. “When you're in the really difficult terrain, this just gives you unparalleled maneuverability,” said Duncan Aldred, global vice president of Buick GMC. The Hummer will be offered as truck and SUV models, and customers will be able to make reservations beginning on the reveal date. Deliveries are expected to begin in fall 2021. The Hummer was supposed to be revealed May 20, but was delayed due to the Covid-19 pandemic. The Hummer was teased in a Super Bowl ad this year with NBA superstar LeBron James, who is the vehicle's frontman. It will have several EV powertrains which General Motors calls Ultium, and the most capable variant will have an estimated 1,000 hp and hit 60 mph in three seconds. The Hummer will also offer removable roof panels. “This is very much going to be a luxury vehicle which competes against a broad spectrum,” Aldred said Monday on a conference call with reporters. The Hummer will take aim against a variety of vehicles, including the four-door Bronco, RivianÂ’s truck and SUV and the Jeep Wrangler 4xe. Aldred is optimistic the return of the Hummer name will help GMC carve its niche in this growing segment of trucks and SUVs with varying degrees of electric propulsion and off-road capability. GM sold vehicles under the Hummer brand from 1992-2010, before scrapping it in the wake of GMÂ’s historic 2009 bankruptcy and restructuring. Hummer is relaunching under the GMC umbrella. “ItÂ’s real desirability, itÂ’s almost cult-like status,” Aldred said. “I think a huge amount of people are going to have interest in this.” GM, which is re-emphasizing its defense division, could also repurpose the Hummer for military use, perhaps as transport vehicles. Hummers are descended from the Humvee, which is still used by U.S. forces.

2023 GMC Sierra prices up, start at $38,995 for Sierra Pro Regular Cab

It was only 90 days ago that GM Authority, typically a reliable source in these matters, reported on pricing for the 2023 GMC Sierra lineup before official numbers were released. Those early figures were apparently just placeholders. Now that GMC's uploaded the full 2023 configurator for the 2023 Sierra, not only are MSRPs higher except on the base trim, the destination charge has risen from $1,795 to $1,895. The sticker prices including destination and their changes from those late August sums are: Sierra Pro Regular Cab Standard Box 2WD Turbo 2.7L I4 L3B $38,995 ($1,025 less) SLE Double Cab Std Box 2WD Turbo 2.7L I4 L3B $52,095 ($1,100) Elevation Double Cab 2WD Turbo 2.7L I4 L3B $53,795 ($1,200) SLT Crew Cab Short Box 2WD 5.3L V8 L84 $57,795 ($1,300) AT4 Crew Cab Short Box 4WD Turbo-diesel 3.0L I6 LZ0 $68,595 ($1,495) AT4X Crew Cab Short Box 4WD 6.2L V8 L87 $83,595 ($3,395) Denali Crew Cab Short Box 2WD 5.3L V8 L84 $67,595 ($1,095) Denali Ultimate Crew Cab Short Box 4WD Turbo-diesel 3.0L I6 LZ0 $82,940 ($745) The Sierra's price bumps ranging from $745 to $3,395 come in tandem with the prices of the 2023 Chevrolet Silverado going up anywhere from $800 to $1,800. The $3,395 MSRP boost on the Sierra AT4X skews the price curve because of extra equipment. GMA reported in July that the standard AT4X would inherit parts from the Sierra ATVX AEV created in collaboration with American Expedition Vehicles. That's what's happened. A revised grille with gloss black and dark nickel trim, AEV front and rear bumpers with increased approach and departure angles, a hot-stamped hardened steel front skid plate inflate the cost and give the ATX4 a little more capability off-road. The equipment list also narrows the gap from the regular AT4X to the AT4X AEV, the latter going just a bit further with four more skid plates, AEV's Salta wheels, and a smattering of black trim around the body. We're still waiting for official pricing on the AT4X AEV. The image above shows shows how similar both trucks will look when the AEV arrives, with the standard AT4X on the left, the AT4X AEV on the right. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.