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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Base GMC Hummer EV2 reportedly dead for the planned 2025 launch year

Remember October 2021? That's when GMC divulged trims and pricing for the Hummer EV pickup range. It started with the Edition 1, asking around $110,000 before it sold out. Then would come the EV3X in fall 2022 for $99,995, followed by the  EV2X in the spring of 2023, asking $89,995. And for this year, shoppers were meant to get the option of a 'bargain' entry, the EV2-without-the-X that kept the dual motors but swapped for a less zippy 400-volt electric architecture and a smaller battery pack able to power a 250-mile estimated range. At the time, we were told the EV2 would open the MSRP bidding at $79,995. Spring is officially here, the EV2 isn't, and GM Authority cites unnamed sources when writing "there will be no 2 model for the 2025 model year" outside the 2X. Normally, automakers kill the low-hanging fruit after putting it on sale; the Hummer EV has, again, upended expectations. Therefore, your 2024 GMC Hummer EV pickup lineup after the $2,295 destination charge costs: EV2X Pickup: $98,845  EV3X Pickup: $106,945 EV3X Omega Edition Pickup: $150,295 On the SUV side, the MSRPs are almost carbon copies:   EV2X SUV: $98,845  EV3X SUV: $106,945 EV3X Omega Edition SUV: $130,300 For both body styles, keep in mind that Interstellar White is the only freebie exterior hue. Void black adds $495 to the price, five other colors cost $625, Afterburner Tintcoat orange runs $1,225.  The limited-edition Omega variant builds on the 3X trim with exclusive Neptune Blue Matte paint, the $9,995 Extreme Off-Road Package, exclusive 18-inch wheels, unique interior carpeting, a transparent roof and the MultiPro tailgate with a Kicker audio system on the pickup. Both trucks also get 35-inch mud-terrain tires, underbody skid plates and additional off-road camera views. The price disparity is partly because the Omega Edition pickup is packs a 24-module battery, the SUV gets a 20-module battery. This trim is only available to existing order holders. Speaking of which, the otherworldly EV is still going to be a few years' wait for some, but more reservation holders are already enjoying deliveries this year as GM continues to open the factory taps. GMC sold two examples of the Hummer EV in the first quarter of last year, around the time it has 65,000 potential buyers on the reservation list, and 3,260 units for all of 2023. In the first three months of this year, GMC sold 1,668 trucks.  Related video:

GM dealers have ordered 30k Colorado and Canyon pickups, 3rd shift added

General Motors has an early success on its hands in the form of the initial rollout of the Chevy Colorado and GMC Canyon midsize pickup trucks. According to the automaker, dealers have ordered nearly 30,000 of the trucks thus far, a number that far exceeded GM's early expectations.
This high demand for the Colorado and Canyon twins has prompted GM to add a third shift to its Wentzville Assembly plant where the trucks are built, starting early next year. An extra shift will add an additional 750 jobs at the location to the 1,315 that were already employed there, according to the press release that you're welcome to read down below.
Such positive sales projections for the Canyon and Colorado may portend good things for the midsize pickup segment, which was once hugely popular but has more recently contracted, with the Nissan Frontier and Toyota Tacoma standing firm as the market leaders. Now that GM's entries are the most up-to-date, and with the segment's first diesel engine on the way, it will be interesting to see how the trucks continue to sell and if their hopeful success leads more automakers back onto the playing field.