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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

2023 J.D. Power APEAL Study shows new-car customer satisfaction scores slip

J.D. Power survey results have been slightly up but mostly down for automakers this year, literally. In February, the 2023 Vehicle Dependability Study showed an overall decline compared the 2022 a month before the Customer Service Index Study did the same. The trend reversed in June with a better overall score on the 2023 U.S. Electric Vehicle Consideration Study than in 2022, then declined again the same month on with a lower overall score on the 2023 Initial Quality Study. The declines continue with the 2023 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study, overall satisfaction among the 84,555 respondents down two points overall compared to 2022, to 845 out of 1,000 points. Because last year's score dropped compared to 2021, this year marks the first consecutive decline in the study's 28-year history. The study tries to "[measure] owners' emotional attachment and level of excitement with new vehicle" after 90 days of ownership by asking new owners to rate 37 attributes in 10 areas around the vehicle, such as the feeling they get when they hit the accelerator. Satisfaction with nine of the attributes is down this year versus last, fuel economy the only segment to show better results with 15 points more satisfaction. Styling and infotainment are big drags on satisfaction. Responses to new car exterior looks tallied 888 points, down from 894 last year, the largest drop in this year's study. On the digital side, less than half of those surveyed this year said they prefer using a manufacturer's built-in infotainment. From 70% of respondents in 2020 preferring to use a manufacturer's in-house software to play audio instead of Android Auto or Apple CarPlay, that's 56% in 2023. Going all-in on Google appears to have the best effect. J.D. Power said that vehicles with both Google's Android Automotive Operating System (AAOS) and Google Automotive Services (GAS) "score higher in the infotainment category than those with no AAOS whatsoever. AAOS without GAS receives the lowest scores for infotainment of the three categories."  Frank Hanley, senior director of auto benchmarking at J.D. Power, said, "Despite the technology and design innovations that manufacturers put into new vehicles, owners are lukewarm about them. While innovations like charging pads, vehicle apps and advanced audio features should enhance an owner’s experience, this is not the case when problems are experienced.

Basic configurator for 2021 Chevy Colorado and GMC Canyon slips online

TFLnow discovered basic configurators for the 2021 Chevrolet Colorado and GMC Canyon are already online at GM's site for employee discounts. These aren't the fully-featured whiz-bang configurators that will show on the retail websites soon, but they include a bunch of the relevant info a shopper would be looking for. After trim changes detailed earlier this year, the 2021 Colorado offers the most choice, even with the two-door base model gone. Cutting the entry-level Colorado also means the entry-level price has gone up by $3,900; the 2020 Colorado could be had for $22,495, but the 2021 model starts at $26,395 after the $1,195 destination charge. That gets you the extended cab with a standard bed in two-wheel drive. The 2WD crew cab with a short bed starts at $28,295, and the 2WD crew cab with a standard bed starts at $30,595. At the top end, the ZR2 model runs $44,395, which is $200 more than the 2020 version. The color palette isn't complete, but the options page shows a number of choices for packages. The Redline Special Edition Package goes up $10 to $2,690, the Tonneau and Step Package increase $100 to $1,195, a new Chrome Package puts shiny stuff in places like the door handles and steps for $300, while the Black Bowtie Emblem Package drops $80 to $140. The one-inch front leveling kit, which was thought to cost $150 based on early order information GM Authority had seen, is here listed for $450 and available on the Colorado but not the Canyon.  The Canyon makes matters a tad simpler by having many options locked in depending on which one starts with — 2WD Elevation Standard starting at $27,595, 2WD Elevation for $31,195, 4WD AT4 with a cloth interior for $39,395 or AT4 with leather for $41,195, the least expensive Denali starting at $42,095 for a crew cab short box with 2WD. The Elevation includes items like the Convenience Package that are options on the base model, and also offers a $1,400 High Elevation Package conferring heated and power black leather seats, plus a heated steering wheel, that can't be optioned on the Elevation Standard. The pinnacle is the crew cab with a standard bed in Denali 4WD trim for $45,895. Colors and many of the final options and accessories, such as the AT4 Off-Road Performance Edition Package we've heard about, are also missing here, but there's heaps to play around with to get an idea of what you'll be in for if you're considering a 2021 Canyon. Related Video: